Soft Drink For Adults Contest Ended

Bring to life our new 100% natural soft drink for adults

Start June 20, 2012 End July 11, 2012 23:59 UTC Deliberation Results August 2012
Start
June 20, 2012
End
July 11, 2012 23:59 UTC
Results
August 2012
Brief

Context

When you are hanging out with friends or colleagues and you want to drink something for you that is tasty and refreshing. What do you choose? Good news: We have just created a new soft drink for adults that is non-alcoholic yet tasty, refreshing, a bit fizzy, not too sweet and matches your active lifestyle. What should this perfect soft drink look like?

Do you get tired of having to choose between a limited number of options for soft drinks? Some are too sweet, some not refreshing enough, while others are not the kind you would drink while hanging out with friends. Wouldn’t it be great if you could create the perfect soft drink for you, something you would be proud to order?

Now you can! We have just created a drink that refreshes your body and mind and matches your active lifestyle. This drink uses only natural ingredients like hops, malt, mate and fruits. The taste is pleasantly bitter, not too sweet and slightly fizzy. This drink also uses Stevia, which is 100% natural, with no calories and a better alternative to sugar and other non-natural sweeteners.

Creative Challenge

Your challenge is to bring to life the perfect 100% natural soft drink for adults through a print ad or a poster. Give it a name, personality, and look and feel. This product would be available in a bottle or can. Be creative and keep in mind it must be a drink that you would be proud to be seen drinking.

As you imagine what this new beverage is about, show us why it is the drink you want to drink with friends. Bring this new beverage to life. Make it unique so that it stands out from the crowd.

TIPS: You may find inspiration from new products you have seen or experienced. You may also seek inspiration from interesting tastes you may have enjoyed when mixing different ingredients together.

Prizes

Jury's Prize

  • #1 Prize €5,000
  • #2 Prize €3,000
  • #3 Prize €2,000

Format

Print ads, posters or illustrations

Winning Criteria

We are looking for ideas that are original, relevant and tell us a story around this new beverage that would be available either in a bottle or can. Give it a name, personality, story and look and feel. Be imaginative, have fun and surprise us.

Your work will directly influence the development of a new 100% natural soft drink for adults.

Guidelines
  • This is a non-alcoholic beverage, please do not make any references to alcohol.
  • This beverage will be available in a bottle or can. Please do not focus on new product designs or shapes.
  • You must include the following ingredients that are in this new natural soft drink for adults: hops, malt, mate, fruits and stevia.
  • You must come up with a story around your drink – give it a name, personality and look and feel.
  • This is a premium, yet accessible soft drink for adults which is widely available. Please do not make it look cheap.
  • Your media has to be copyright free to be considered into the contest. Please state whether or not the music and/or image(s) you used is/are your own creation in your media description. If you have used elements that are not yours, please provide links to the license granting you the rights of using it. You have to be the exclusive owner of those elements and all materials you have used must be able to be used for commercial purpose. Please also indicate the link(s) to the website(s) source, even if it is a royalty-free website. Media that does not comply with these regulations will not be considered for the contest.
  • Keep a high-quality version of your creation to be used if you are selected as a winner.
  • Your entry must be in English, or in any other language if it’s English subtitled.
  • Do not show any personal details in the entry (name, contact number, e-mail address etc.)