Head And Shoulders Contest Ended

How Surprised Can You Be When Fragrance Meets Performance?

€10,000
Contest ended on July 16, 2012
Video - Animation

You Can’t Have It All. You’ve probably heard this before in some capacity… “You can’t have your cake and eat it too”, the French have a similar expression that say’s “on ne peut pas avoir le beurre et l'argent du beurre.” What people or situations are asking us to do is make a sacrifice. To make a choice…to choose!

When it comes to anti-dandruff shampoo, people think they have to make a choice. To choose between an effective but unpleasant smelling anti-dandruff shampoo and having great smelling hair with regular shampoo.

We want you to create a video that shows the pleasant surprise people have when they discover that Head & Shoulders anti-dandruff shampoo ALSO smells good. Dramatize that surprise.

Format: Video or Animation 30-60 seconds long