Head And Shoulders Contest Ended

Discover the results of the Head And Shoulders contest


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Case Study: Co-creating a fresher way to talk about fragrance, while keeping the essence

Find out more about Head & Shoulders's success story

Challenge

Resume of the contest

How Surprised Can You Be When Fragrance Meets Performance?

You Can’t Have It All. You’ve probably heard this before in some capacity… “You can’t have your cake and eat it too”, the French have a similar expression that say’s “on ne peut pas avoir le beurre et l'argent du beurre.” What people or situations are asking us to do is make a sacrifice. To make a choice…to choose!

When it comes to anti-dandruff shampoo, people think they have to make a choice. To choose between an effective but unpleasant smelling anti-dandruff shampoo and having great smelling hair with regular shampoo.

We want you to create a video that shows the pleasant surprise people have when they discover that Head & Shoulders anti-dandruff shampoo ALSO smells good. Dramatize that surprise.

Format: Video or Animation 30-60 seconds long

Read the full brief

8 Winners 48 Contributors 54 Media Accepted 21 Countries 8 Languages
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Head & Shoulders P&g

Dear eYeka members,
A huge thanks for all the amazing videos you sent us. We have been impressed by the quality of the videos and the great ideas you shared. Most of them were answering the brief very clearly. The 3 winners have managed to stay close the the brief while being very creative so we will definitely leverage those videos in our future plans.
The h&s brand team

Jury's Prize Winners

Selection by Head & Shoulders

Video category

cistudios
cistudios #1 Prize
cistudios 2,020 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

#1 Prize of €6,000 for An Epic Shower

FlorentSabatier
FlorentSabatier #2 Prize
FlorentSabatier 38,760 Creative Score
  • Video
France

#2 Prize of €3,000 for HS

zaki000
zaki000 #3 Prize
zaki000 10 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

#3 Prize of €1,000 for HEAD and SHOULDERS H264

Additional Prize category

Franzo
Franzo Additional winner
Franzo 71,230 Creative Score
  • Graphic Design
  • Video
  • Animation
Spain

Additional winner for HS

Vicfot
Vicfot Additional winner
Vicfot 40 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
Spain

Additional winner for HS_Comercial_WM

loch
loch Additional winner
loch 100 Creative Score
  • Video
Mexico

Additional winner for Head Shoulders

ivan_lebedev
ivan_lebedev Additional winner
ivan_lebedev 4,050 Creative Score
  • Video
  • Illustration
  • Creative Writing
  • Photography
  • Script Writing
Russia

Additional winner for Love The Smell

mikhno
mikhno Additional winner
mikhno 4,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Ukraine

Additional winner for HeadAndShoulders_sd

Head And Shoulders community

Meet all the creative contributors for the contest

48 Contributors