Make the Remy Martin bottle stand out! Contest Ended

Make the Remy Martin bottle stand out!

Start May 16, 2012 End June 05, 2012 23:59 UTC Deliberation Results July 2012
Start
May 16, 2012
End
June 05, 2012 23:59 UTC
Results
July 2012
Brief

Context

In nightclubs and bars, sometimes it is how a bottle is presented that is catching your attention and makes you want to drink that particular brand of alcohol. Sometimes how the drink you ordered is presented also brings other’s attention to you. For example, when a huge glamorous champagne bucket is brought to your table by the waiter to keep your bottle cool, you can feel the watching with admiration.

Remy Martin is a prestigious cognac brand and it has been making the highest quality cognac since 1724. Its distinctive black frosted bottle is very elegant. Its red and gold label and iconic centaur logo make it stand out from the crowd.

But is this enough to make the bottle stand out in the top bars or glamorous nightclubs? Is this enough to make the drinkers proud to be seen with the bottle?

Creative Challenge

Design an original object to glorify Remy Martin’s bottle and make it distinctively and elegantly stand out in the most glamorous nightclubs or top bars.

Think about something new and different. Bring attention to the bottle in such a way that makes people proud to be seen drinking a Remy Martin cognac.

To inspire you, think about what can catch people’s attention in a nightclub/bar. It could be a exquisite container to showcase the bottle. Think about a way of presenting the bottle beautifully, with light installation or other innovative effects. It could also be a stand to display the bottle on a bartop or on shelves or a special case with a handle for the waiter to bring it to your table and pour your drink or something completely different and original. You should always keep in mind what Rémy Martin is about: elegant, modern, energetic, generous, audacious and trendy. Create something that is in line with Remy Martin's character and style, not something cheap or cheesy.

Prizes

Jury's Prize Design

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €1,000

Format

Pictures, sketches, storyboards, or any visual medium that will allow you to best describe your idea.

Winning Criteria

Create something original and can really bring people’s attention to the drink and drinker. Think about something elegant and trendy that can really highlight the brand and the bottle. Make them stand out among all the other bottles out there without changing anything on the bottle/packaging itself.

We are looking for ideas that are not cheap. Remy Martin is a prestigious brand and the object you create to glorify the bottle has to show it.

Guidelines

Specific guidelines for Rémy Martin

  • In your design, the main colors are black, red and a touch of gold (the similar color tone to the Rémy Martin bottle). You can download here for the bottle image.
  • Your entry must be in English or in any other language if it is English subtitled. 

Usual guidelines for eYeka contests 

  • Please put a text description about your work to explain the idea and rationale behind it.
  • Your media has to be copyright free to be considered into the contest. Please state whether or not the music and/or image(s) you used is/are your own creation in your media description. If you have used elements that are not yours, please provide links to the license granting you the rights of using it. You have to be the exclusive owner of those elements and all materials you have used must be able to be used for commercial purpose. Please also indicate the link(s) to the website(s) source, even if it is a royalty-free website. Media that does not comply with these regulations will not be considered for the contest.
  • Keep a high-quality version of your creation to be used if you are selected as a winner.
  • Please prepare a single file (PPT/PDF presentation) if you are submitting prints or documents with multiple pages.
  • Do not show any personal details in the entry (name, contact number, e-mail address etc.)

Specific Guidelines for Alcohol

Because we are dealing with alcohol and we want to be responsible:

  • Do not portray any character whose age is below 25 y/o.
  • Do not depict drinking at working place.
  • Do not portray drinking while someone should focus 100% on a potentially dangerous activity like driving a car, a motorcycle, operating machinery; etc.
  • If you portray people drinking, do not show them drinking shots, do “bottom-up” or being drunk.
  • In your story drinking should not help any character being more sexually attractive.
  • In your story it’s not drinking that helps the protagonist socialize better, when they socialize, drinking is only a part of it, not the reason why.
  • Well, you know alcohol is not an energy drink. It cannot give you more strength or transform you into any kind of superhero, or increase your performance.
  • Nor is it medicine. Do not show it with any medical effect or relief of anxiety.
  • Do not depict people smoking while drinking.