Close Up Contest Ended

Discover the results of the Close Up contest


Challenge

Resume of the contest

Show us how confidence creates a better choice in the “moments that matter”

There are moments when a split-second decision could have major consequences on which path you take in your life. We call these moments: “moments that matter”.

Show us an engaging and humorous “moment that matters“ to bring to life how fresh breath and white teeth could give you the confidence to make a good choice, in a split second.

Format: Video or Animation up to 60 seconds

Read the full brief

5 Winners 45 Contributors 45 Media Accepted 26 Countries 11 Languages

Jury's Prize Winners

Selection by Close Up

sendy
sendy #1 Prize
sendy 2,580 Creative Score
  • Graphic Design
  • Video
Tunisia

#1 Prize of €9,000 for CloseUp | It can save your life

Hello eYeka, we are Sendy and Fadhel, two graphic artists pasionate by the cinema and the world of ads. Since we’ve discovered eYeka our discussions bring us more than the contests themselves. We are really happy to win the 1st prize. This is very encouraging for future participations. Thank you eYeka!

Good interpretation of the brief with interesting execution split second decision on how white teeth can save your life during moments that matter.

Close Up
seelisch
seelisch #2 Prize
seelisch 11,670 Creative Score
  • Video
  • Animation
  • Creative Writing
Germany

#2 Prize of €5,000 for CLOSE UP - SPLIT

I love eYeka! Now that I have won a prize this is an easy thing to say of course. :) But there is another reason why I learned to love eYeka. eYeka is a training ground for me to learn to get an idea fast and on the brief, and to execute that idea within a given timeframe. These are valuable skills I can use in “real life”.

Of course the money I won helps to get my own projects going like VHS-Man (check vhs-man.com if you like).

The idea for “Split” came when I read the brief. The word “split” actually appeared in it twice. ;) How many times have you tought about rewinding time to make a different decision? How would that alter the outcome? Remember the movie “Run Lola Run” where this idea is played out nicely! Then I added the split screen to that idea and dramatized the outcome drastically to a dystopian/utopian future. This of course was only a dream… or wasn’t it? Sometimes “big things have small beginnings” as we just learned from “Prometheus” (who stole that from “Lawrence of Arabia”).

In the future I’d love to befriend filmmakers from around the globe here on eYeka and like to share insights and experiences. Contact me!

Great usage of split screen device to make comparison of moments that matters with the use of Close Up product VS without using it.

Close Up
shu_wu
shu_wu #3 Prize
shu_wu 146,020 Creative Score
  • Animation
  • Creative Writing
  • Script Writing
China

#3 Prize of €1,000 for close up

The Close up brief sounded very interesting to me, but initially I didn’t have any inspiration. I found it hard to express “moments that matter” creatively.

A few days later, I went the to supermarket to buy fruits and saw the staff standing there impatiently, which made me feel uncomfortable. Then I got an idea: what if  fruits can smile? I am sure they will be so popular and make customers happy. So I went back home and started to work on the idea.

Excellent animation quality with unique fresh take perspective of oral care.

Close Up

Additional Prize category

Soulliquor
Soulliquor Additional winner
Soulliquor 129,620 Creative Score
  • Graphic Design
  • Video
  • Photography
  • Script Writing
France

Additional winner for The Cobra

I’ve been with eYeka for about more than a year and I think it’s a pretty cool community of motivated persons. Everyday, more or less, there is a new brief for big companies like Boss or Mc Donald’s. You know what? You’re too fast for me! 

I got the idea for my entry from Spiderman! Yes, the movie! Specifically, the original one with Christopher Reeves in it. It’s an old stuff, but it’s so good! During the shooting, some kids were looking at the super hero (our main character) as if he was a real one. Just like at Disneyworld, parents came and took pictures with him together with their child. It was a great fun even though the weather was very warm and it was really tough for the actor.

Interesting twist to moments that matter, that if you did not have fresh breath, even Heroes can fail.

Close Up
garygeorgec
garygeorgec Additional winner
garygeorgec 134,060 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
Philippines

Additional winner for Smile to Everyone

I am Dudz Clotario, an artist/animator/director from the Philippines. eYeka gave me the opportunity to further harness creativity and think more. Joining contests has been my pastime and luckily I won sometimes. My 1st winning here in eYeka was made with me as an actor (Air Asia). :)
Then I change my style from shooting real person, to using motion graphics, 
and now using stop motion. I am now in the stage of using paper as my primary animation material. You can see the Behind the Scenes of my works, mostly my contest entries in eYeka, here: http://www.youtube.com/user/kontiserongmaruk

Close Up contest is a challenging one. First is the brainstorming of the concept. Many concepts were disregarded because of the limited time to shoot actual people.So, I decided to use paper animation as an option. The paper models were made then printed and cut out. I enjoyed making the small airport set. Animating the paper models took almost 2 hours to finish. Then after the shoot, it was composited in Premiere.Here is the BTS of my Close Up paper animation:http://youtu.be/wRkNQ5MHWjQ

Overall, it was fun creating this animation and I was very happy when Close Up decided to add up to 5th place on awards. :)  

Every artist should not stop creating art. It makes our creativity rusty when we stop. 
Entering contests here in Eyeka makes your creativity flourish while making money when you win. So the more you enter in CFEs the more chances of winning and the more creative you will become!  :)

Good story on moments that a white smile brightening up people’s daily life.

Close Up

Close Up community

Meet all the creative contributors for the contest

45 Contributors