Pond's Love Story Contest Ended

Make us smile with a moment of love

Start May 11, 2012 End June 18, 2012 23:59 UTC Deliberation Results September 2012
May 11, 2012
June 18, 2012 23:59 UTC
July 2012


Young women nowadays are confident, independent and sassy. They are fed up with the cheesy and fuzzy love stories, in which a girl is always waiting for her charming prince to come for her, or anxiously expect her husband to surprise her only on a Valentine’s Day…

Pond’s wants to celebrate modern women in love. Pond's believes that love is free of forms and shapes. It can be differently delightful, romantic and full of creativity when the ladies take the lead.

Creative Challenge

Creates “a moment of love” by showing us what happens when the girl takes the lead.

Your entry should be engaging, sharable and really capture “love” in this moment. Think about what your loveable, witty, confident, active and modern heroine could do to take a lead on love. Give your idea a smart twist and make something lovely, delightful, interesting or surprising happen.

Don’t make a long or heart-breaking story. Put a smile on audience’s face and make it viral and sharable, something that people will connect with and will pass on. Make the girls identify themselves with the heroine and the guys die for this kind of girlfriend. And please think beyond cliché and capture the modern moment with a bit of wit.

It can be from a slice of your life, the stories of your friends, or even a bit from some interesting movies or fictions but with a fresh and smart touch. It can be romantic, warm-hearted, witty smart or even a bit funny.


Jury's Prize

  • #1 Prize €15,000
  • #2 Prize €9,000
  • #3 Prize €6,000


Video or Animation up to 90 seconds

Winning Criteria

It should be an impressive and memorable “moment of love”, where something special happened. Be creative, witty, engaging and fun!

Your work will have chance to be featured in a film festival and judged by professional filmmaker and directors.

  • Your media has to be copyright free to be considered into the contest. Please state whether or not the music and/or image(s) you used is/are your own creation in your media description. If you have used elements that are not yours, please provide links to the license granting you the rights of using it. You have to be the exclusive owner of those elements and all materials you have used must be able to be used for commercial purpose. Please also indicate the link(s) to the website(s) source, even if it is a royalty-free website. Media that does not comply with these regulations will not be considered for the contest.
  • Keep a high-quality version of your creation to be used if you are selected as a winner.
  • Your entry must be in English, or in any other language if it’s English subtitled.
  • Do not show any personal details in the entry (name, contact number, e-mail address etc.)