Danone Signature Contest Ended

Show us Danone's mission in a picture and tagline!

Start April 10, 2012 End May 01, 2012 23:59 UTC Deliberation Results June 2012
April 10, 2012
May 01, 2012 23:59 UTC
June 2012


As the world leader in fresh dairy products, Danone offers to people the best dairy products considered to be healthy, enjoyable and for every day.

Danone's founder made its first yogurt back in 1919 and since then Danone has always sort to invent new products to make people enjoy a healthy and happy side of life!

At Danone, they care about life. Danone believes that caring for life is about caring for its multiple chains.
These chains of life like the one starting from small live ferments inside a yogurt,upto when a child eats and the yogurt enters it’s healthy tummy, to the way a family enjoys a breakfast all together in the morning.
There are chains of life like the one starting from a farmer with a passion for his cows, to the fresh milk transported every day to a plant nearby, to its workers whose lives are about making good quality products every day.

Danone believes in optimism, care, accessibility and being universal to everyone.

To understand better the values Danone embodies, please look at the video in the player.

Creative Challenge

Today Danone Yogurts is looking for a nice and appealing way to express their mission and what they believe in.

Your creative challenge today is to help Danone bring their values and mission to life in a tagline and a design (illustration or photography).

Your creation should have a great impact on viewers and raise awareness about what Danone Yogurts is about and what they believe in.

Your creation should have both things: a tagline and a visual.

Please refer to the brand’s values stated in the context and in the video in order to be relevant.

Your submission will help Danone Yogurts find its next slogan and visual to be used in many operations. Your creation will potentially accompany Danone on packs, prints, online campaigns etc. Almost everywhere Danone speaks, your submission will speak too!

Take your chance to be part of a big thing!

Tips: In order to help you, you can think about big brands you know and how they express their values. Think about famous tagline you know and imagine what Danone should say? About key visuals, think about how big brands illustrate their values in images (key visual is different from logo, it is the image a brand uses in communication or in products).


Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €500


- Original illustration or photography in .jpeg, .jpg, .gif, .png, .tif, .tiff, .bmp, pdf...

If you think your visual should be animated, feel free to do it but the creation you submit should then be no longer than 5 sec.

Winning Criteria

The quality of the execution is not what will make you win. Most importantly, we are interested to see entries that are relevant to the brand’s history, mission and values. Please take some time to get to know Danone Yogurts in order to understand who they are and their mission.

  • Your entry must come up with both a tagline AND a visual.
  • You are free to use the Danone logo provided here in your entry. You can even play with it, tweak it, change it, make it evolve.
  • Please use images and music that are copyright free.
  • Keep a high-quality version of your creation to be used if you are selected as a winner.
  • Your entry can be in English, French, Spanish, German, Russian, Portuguese or Chinese or in any other language if it’s English subtitled.
  • Please prepare a single file (PPT/PDF presentation) if you are submitting prints or documents with multiple pages.
  • Do not show any personal details in the entry (name, contact number, e-mail address etc.)