Discover the results of the Sunsilk Combing Cream Innovation contest
Resume of the contest
Create the next generation of Sunsilk’s combing creams.
Women are passionate about looking after their hair; it is a big part of their appearance, self expression and the ultimate fashion accessory. If your hair looks and feels nice then you feel good.
Combing creams are the kind of products that give women confidence. Applied on damp hair after a shower, its creamy texture hydrates the hair, helping all types of hair look stylish and soft. Combing creams help manage hair and ensure it keeps its shape.
Your challenge: Imagine the next generation of Sunsilk combing creams that will give even more satisfaction and benefits to women!
Through a PowerPoint presentation, a design, an illustration or some pictures, bring to life your idea. Think about why women would like it; think about the packaging, format, ritual, recipes, scent or anything else.
Jury's Prize Winners
Selection by Sunsilk
KarineHimura #1 Prize
- Graphic Design
- Creative Writing
- Label & Package Design
#1 Prize of €2,500
I met eYeka over the net less than a year ago, I was looking for ways to improve my creativity, at the time I had just graduated and I wasn't working yet, so I was looking for ways to participate into contests and show my works. eYeka is a very good platform for this, I would have never had the chance of working for a big brand such as Unilever if it wasn't for eYeka. I decided to participate in this context specifically because I always use Sunsilk's product but I suffer from allergic rhinitis and the combing creams made me sneeze all the time, especially because I used a lot of it! When I saw in the brief that I could invent a new perfume I thought that it was my opportunity! I don't know much about perfumes thought, so I have created the new packaging which more related with my job. I always do a lot of researches before starting to work on the creation, I use many methods from various national and international designers: I search for info on the product, to know more about the brand which is asking for the work, their public, and the product they would like. I also look for information in the competitors' products, and I start sketching. As I go on with the researches the idea becomes clearer in my mind and I list all the requisites that I want my product to have and how it will look like. Then I choose among the alternatives I found, looking for the best solution. Only after I start thinking about the aesthetics of the product, which needs to be functional before being nice!
Really liked the idea of combining two different & complementary products in a same packaging to offer double care to all types of hairs. The packaging concept is not only nice and well branded but also very functionalSunsilk
volodymyr_moskalets #2 Prize
- Creative Writing
- Script Writing
#2 Prize of €1,500
I love to create something new. And the greatest happiness – is when your ideas are useful. I was very interested in the idea of creating a new product for Sunsilk – such a famous brand. I hope that one day women all over the world can appreciate my idea into practice. And hope they like it. Thanks a lot!
A singled-minded idea that expands Sunsilk product and brand experience to a new segment. Very clever!Sunsilk
alexchapuis #3 Prize
- Graphic Design
#3 Prize of €1,000
I discover eYeka with a friend, I join in eYeka challenge to win more money and diversify my portfolio. Specifically I participated in Sunsilk challenge, because I love girly brief and beauty products. My creative process is: I look for the idea, I check the highness and the weakness of it, and when I begin the graphical design I saw if it's work.
Very innovative. It takes combining cream to a more fashion/beauty category. Inspiration for the brand moving forward.Sunsilk