Bur'eau Contest Ended

Create the ideal bottle of water for the office.

Start February 09, 2012 End March 01, 2012 23:59 UTC Deliberation Results August 2012
Start
February 09, 2012
End
March 01, 2012 23:59 UTC
Results
April 2012
Brief

Context

A major bottled water company has researched the subject of drinking water at the office. This in-depth, international study revealed that the ideal bottle of water for the office has never been created. Yet this research has identified that office workers do indeed need a specific bottle: a bottle they can easily personalize, so that it does not get mixed up with their colleague’s bottle. A bottle that can easily be carried to meetings when their hands are already full carrying their mobile phone and files. A bottle with low risk of spilling over their computer and desk. A bottle they can keep with them all day long, and which makes drinking water more pleasurable and enjoyable. A good-looking bottle which feels good to be seen with.


Do you want to take part in improving office workers’ daily lives? Would you like to help us create the ideal bottle of water for the office?

Creative Challenge

Today is your chance to design the packaging of the future bottle of water used in offices!

Put on your creative hat to imagine the packaging of the ideal bottle of water for the office. Show us how your bottle can encourage people to drink more water while working! Think of a bottle of water that people will buy to drink in the office, as opposed to a reusable bottle they will fill and refill themselves with water (i.e. not a canteen!).

Through photos, PowerPoint presentations, illustrations, 3D animations or videos, invent the ideal, and never-before-seen bottle of water to be consumed at the office.

Make it good-looking, and pleasurable to drink from. Make it easy to carry, with a low risk of spilling. Make it easy to personalize, so it cannot be mistaken for someone else’s (people hate it when someone else drinks from their bottles). In brief, design an essential companion for everyone’s workday in the office.

Your creation should cover 2 areas:

- Structural design: bottle shapes, materials, caps, opening systems etc.

- Label design: label location, label shape, label material, information given, ability to personalize etc.

Tips to create your bottle:

Think about how this bottle can be integrated into the workplace. Where does it go on your desk? How is it carried when moving from meeting to meeting? How can it be used while on the phone? Etc.

Also think how the drinker might feel: can a bottle of water inspire confidence and pride? How can this bottle of water be a pleasure to drink from?

Also imagine how and where the bottle is bought: in a shop? In a vending machine? Delivered to one’s desk? Bought in packs?

Prizes

Jury's Prize

  • #1 Prize €1,000
  • #2 Prize €2,500
  • #3 Prize €1,500

Format

Photos, PowerPoint presentations, illustrations, 3D animations or videos, any visual medium that will allow you to express your idea in a clear way.

Winning Criteria

We are looking for bottles that would encourage office workers to drink bottled water throughout the day and that best facilitate their working lives, while also feeling very personal to them. Think of a bottle of water that people will buy to drink in the office, as opposed to a re-usable bottle they will fill and refill themselves with water.

We will select winners that would have covered both areas: structural design and label design.

Guidelines

Maximum size for your bottle should be 1 liter.

This bottle is for plain water. Not flavored or sparkling water.

You can use any material for your bottle.

Don’t focus on any health benefit of drinking water (weight loss, detox…), please stay focused on packaging (design of the bottle and labeling).

Please use images that are free of rights.

Keep a high-quality version of your creation to be used if you are selected as a winner.

Your entry can be in English, French, or in any other language but in this case, it must be English subtitled.