Discover the results of the Frutz contest
Challenge
Resume of the contest
Show us how Frutz uplifts your mood with exuberant fun!
Frutz is a refreshing fruit drink with a refreshing taste, thanks to its real orange juice content. Drinking Frutz will uplift your mood; offering an exciting time, filled with exuberant fun for you and your friends.
Stretch your creativity by showing us a surprisingly exhilarating moment when Frutz uplifts your mood with exuberant fun.
Format: Storyboards, videos and animations (not more than 60 secs)
Jury's Prize Winners
Selection by the brand
Mateja #1 Prize
#1 Prize of €5,000
I am of course very happy about the prize, and I appreciate the chance to participate in the creative challenges that eYeka is offering. As I read the brief, I was immediately inspired by Frutz call for entries. I wanted to demonstrate a funny, surrealistic effect that Frutz has on the one that drinks it, as well as on everyone around.
It simply says the refreshing effect of having Frutz. The orange slice acts as the “earth” and it cues freshness and natural. This is good at creating differentiation.
The brand
JMGPRODUCTION80 #2 Prize
#2 Prize of €3,000
Only Frutz consumers can feel its power: simple, happy, and unique. It is an easy way for a larger target to identify with the situation and the complicity of friends that is shown. Music by the actors was completely improvised without thinking, no rhythm was previously defined. It was important to let them create their own sounds to build a rapport between them and thus enhance the natural and surprising elements of the drink.
It's unexpected and surprising! And it has a funny story in social context.
The brand
Gejby #3 Prize
#3 Prize of €2,000
When I saw the contest on Eyeka I promised to myself I´ll come up with something fresh and funny. I imagined how refreshing must be a Frutz drink itself and how it could uplift my mood in some everyday boring and annoying situation. I sat down thinking and then started to draw with a fresh idea in the head and after then I presented myself with storyboard for Frutz hoping you will like it!
Relevant story in showing the uplifting of mood and time enjoyment.
The brand