How will you make an impact when your hair is dandruff free, always?
Dandruff affects one adult in two across the world. It can cause your scalp to itch, feel greasy and worst of all appear unsightly with white flakes that everyone notices especially if you wear black. Dandruff is an unwelcome distraction when you always want to be at your best. And while there are solutions to wash away dandruff, they can still make an unexpected re-appearance at the wrong moment. What you need is a guarantee that dandruff will not come back, only then can you be at your most impactful self and be admired by others, all the time.
Imagine if Ronaldo, the star football player had to worry about his scalp itching just when he is trying to score a penalty... Imagine if Nicole Scherzinger, the lead singer of the Pussycat Dolls had to pull back from the spotlight because of her sexy black dress being adorned with unsightly white flakes... Fortunately they don't. They are 100% self-assured to be at their best and most powerful all the time, as they know dandruff will not re-appear when they want to make an impact.
When there is a guarantee that your dandruff would not be coming back, how would that allow you to make an impact, anytime and anywhere? Create a story to tell us what could happen and how you would feel about it.
Imagine that you are at your most confident, impactful self because you have a guarantee that dandruff appearing or coming back in your life is not a possibility anymore. What more could you do in your daily life when dandruff is no longer here to hold you back? How would you make your presence felt? How would you feel about it? Your story can be personal or imaginary.
You might find inspiration in your daily life or in your "dream life". Think about the unplanned moments that suddenly become significant; they can be simple moments like being out with friends on holiday or running into a traffic jam in a working day or it could be about an important opportunity in one’s career.
- #1 Prize €5,000
- #2 Prize €1,500
- #3 Prize €1,000
Video or animation (30-60 seconds), pictures, storyboards.
We are looking for stories that show how someone who is confident about him/herself can make an even greater impact when dandruff are not distracting him/her or holding him or her back.
Your story will inspire the next round of advertising for CLEAR, a famous anti-dandruff shampoo brand. The winner might be invited to become a consultant to CLEAR's creative agency for the development of its future campaign.
- Language: English or Chinese with English subtitles.
- Your story should happen under the circumstance that the protagonist has a guarantee that the dandruff won't come back.
- Don't just focus on the life of dandruff or the irritating problems they bring but instead focus on what kind of an impact you can make and how you can make your presence felt when dandruff is not likely to make an unexpected appearance and get in the way.
- You can invent ideal moments but don't be too far fetched. Getting rid of dandruff will not turn you into a superhero or elected President (unless you are already in the presidential race).
- Tell us what goes through your mind and how you feel when you have transformed an ordinary moment into something more, thanks to a more confident dandruff-free you.