Imagine your digital personal shopper. Contest Ended

Imagine an ultra-hip, in-the-know digital personal shopper.

Start January 09, 2012 End February 01, 2012 23:59 UTC Deliberation Results April 2012
Start
January 09, 2012
End
February 01, 2012 23:59 UTC
Results
March 2012
Brief

Context

Christmas shopping, grocery shopping, looking for the perfect outfit, Internet shopping, or just wanting to find something for that special someone…there is no limit on the opportunities to shop! More than why we shop but how we shop, how we find and purchase what we want has become more varied with greater selection.

The exponential growth of digital devices (Smartphones, tablets, internet-ready televisions, etc…) has paved the way for the evolution of sales points and the way in which we interact with them.

It is not always easy to make the right choice among the multitude of offers from merchants or to choose the right merchant out of the countless possibilities …

Creative Challenge

Imagine that you have a digital personal shopper: A veritable personal assistant, a tool that would help you on a day-to-day basis with your shopping needs.

What are we talking about? Well, for example, something like a small digital assistant which when you want to buy laundry detergent will tell you where to buy it cheaply in your vicinity at the time. Not only will it find the shop but plot a course that will take you by your friend’s house to grab a coffee along the way. 

Say goodbye to the humdrum of shopping, with your personal shopper everything will be faster, more efficient, more fun! This tool could be a brand new type of digital device or a new application for an existing device that would fundamentally change the relationship between you and the shopping you do as well as the shops that you visit.

Imagine that this tool exists and tell us how you would use this tool and how it would help you in a presentation, illustration, animation or comic strip. 

What would be your expectations for such a tool? What functionalities should the tool have to make it indispensable? What’s its name and how would you normally use it? What role does the sales staff have if you use your digital personal shopper to help you? How would the tool fulfill the following three key functions: save time, save money and make shopping more fun? What else would the personal digital shopper be able to do?

Prizes

Jury's Prize

  • #1 Prize €1,000
  • #2 Prize €1,000
  • #3 Prize €1,000
  • #4 Prize €1,000
  • #5 Prize €1,000

Format

 A series of images, posters, PowerPoint presentations, animations, testimonials.

Prize

5 prizes, 1 000 € each

Dates

Beginning date: 9 January 2012, 16.00 (UTC)

Closing date: 1 February 2012, 23.59 (UTC)

Winning Criteria

The winners will be selected based on the most innovative submissions as well as those which best describe the functionalities of this new tool used in connection with other normal digital devices and which best fulfill unsatisfied needs.

Guidelines
  •  Be innovative but realistic: Your digital shopper is not able to transfer you magically to your next vacation destination.
  • Include ideas for applications, games, devices, plug-ins or any other thing that you feel fit within the description given in this brief.
  • All elements in your creation should be copyright free.
  • It is also recommended to keep on your computer an uncompressed high quality version (HD) of your media.