Kikkoman Contest Ended


Discover the results of the Kikkoman contest

Start December 14, 2011 End January 31, 2012 23:59 UTC Deliberation Results April 2012
Start
December 14, 2011
End
January 31, 2012 23:59 UTC
Results
March 2012

Challenge

Resume of the contest

Share your love for Kikkoman soy sauce with a video or animation that will inspire everyone whether they love to cook or just eat, to add Kikkoman to every meal, every day so that they too discover (or rediscover) how tasty great food can be.

We are looking for good quality videos and animations that will make people salivate and feel hungry. We will select entries that show that Kikkoman is the best flavor you can add to every meal, every dish, every day.

Format: 30 to 45 seconds video or animation.

Read the full brief

4 Winners 95 Contributors 103 Media Accepted 30 Countries 10 Languages

Jury's Prize Winners

Selection by Kikkoman

Dosco
Dosco #1 Prize
Dosco 24,570 Creative Score
  • Graphic Design
  • Video
France

#1 Prize of €5,000 for Kikkoman for everyone

Just amazing! We can't still believe it. This great experience makes us to step forward to the next challenge. We've found eYeka in searching competition site on google. And we found a call for Kikkoman's competition which made us want to participate.

Because as we are Japanese, Kikkoman is very familiar even essential to us, so we thought we have some advantages and actually we could have an idea rapidly.

For an idea, the story is based my personal experience when I spent some period in room sharing. I was living in a house with 5 other Frenchies and sometimes I found my bottle of olive oil empty or new bread package opened… For the shooting, we shoot in our friend's apartment (man in the video) and went very well. They are not professionals but as you see, they are characteristic and played very well! for images we've short of some luminosity but the importance was to show an idea so we didn't really look for the quality of images.

Great story – lots of humor, very recognizable situation and sympathetic characters. Bridges the Asian origins to the mainstream European use and encourages frequent use.

Kikkoman
Mateja
Mateja #2 Prize
Mateja 39,550 Creative Score
  • Graphic Design
  • Animation
Slovenia

#2 Prize of €2,500 for KIKKOMAN_For every dish

I am very excited and happy about winning my first prize on eYeka – especially since it was also my first entry to your online community. It is very encouraging for me and I'm looking forward to participate on future eYeka's competitions.

After participating on a video contests on other co-creation communities as well as independent video contests, I fortunately found eYeka when browsing the web, searching for more similar opportunities. I first chose to participate on Kikkoman contest, because the brief was well prepared, inspiring, with clear guidelines – yet opened enough to give the freedom to creator's imagination…I chose it also because, honestly – I really like Kikkoman soy sauce – I use it a lot in my cooking :)

I wanted to create a video, that would be esthetic in its simplicity. I focused on delivering the desired message to the public as clearly as possible.

Besides being a video creator, I am also a musician – therefore I decided that the ‘story' of my video shall be told through a song: a simple recipe that makes every dish taste special and good. There was no live action shooting for this video. I animated all the images of different dishes rolling cross the screen, pointing out the endless row of possibilities on how to use Kikkoman soy sauce.

Simple, very clean and elegantly executed, highlighting Kikkoman's versatility. Very catchy ‘Kikkoman' song with lots of charm.

Kikkoman
jimicuell
jimicuell #3 Prize
jimicuell 15,940 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Canada

#3 Prize of €1,500 for Awaken Your Senses

I'm very honored to win 3rd place in this contest, there was a lot of stiff competition! I've had lots of fun with all the videos I enter on eYeka, and winning a prize on my 4th entry makes me want to enter more!

It's the only website I know of that has a bunch of video contests all on one site. I like when you can watch the other submissions. It's really neat and inspiring to see what people come up with.

I was drawn to the Kikkoman brief because it was very open to interpretation. It gave me a lot of creative freedom to do whatever I wanted. Kikkoman is such a clean and simple product, I wanted the video to be as well.

I've been seasoning with Kikkoman for as long as I can remember, and I will continue to eat it for the rest of my life. Every time I pour it, smell it and eat it  brings back a flood of memories. I wanted to show a lifetime of memories exploding from one bite. I also wanted to capture the pouring and smelling ritual which is half the fun!

Good pace and positive, optimistic, impressionistic. Simple and clean, with multiple lifestyle images.

Kikkoman
pasenitskaya
pasenitskaya #4 Prize
pasenitskaya 50 Creative Score
  • Video
  • Photography
Ukraine

#4 Prize of €1,000 for Kikkoman

It was a surprise – because the contest is open, and I looked through all the participants’ video carefully. There were a lot of very good artworks, too much :) That is why I read the text « Hello Pasenitskaya, I'm glad to announce you that you won the 4th Jury's Prize of 1,000 € » four times before I start running around my apartment and screaming “Oh my God, I won”!

I always wanted to take part in competitions [...] and I found something that exceeded all my expectations – not a single, not two, but a lot of different constantly updated contests with different objectives (which should be read very carefully!). I have carefully looked through all the video available on eYeka (who did the video and who won the prize) and I realized that the judgment is honest (which is rare for Ukraine). I told myself: “I have many ideas and I can perform them well, why not try?”. That was the impetus to create an account in eYeka!

In summary, the task [of Kikkoman contest] was clearly defined, but correctly assignment is 90% success!

The most important thing for me in any video is human relations. I'm curious to observe relations between a man and a woman. In such cases I enjoy watching video and even can forget that it is advertisement! I particularly appreciate plot video. I remember ads with the story only (and then can buy the product at the store). And I create my ads in the same way (if I can) and eYeka provided such an opportunity for me.

On shooting the most important thing was … quickly done all the big scenes with the “guests at the party”, because the food was disappearing fast (especially with the Kikkoman)! Not all the “guests” knew what the shooting means, and the phrase “It is some kind of awkward party” became a hit, especially when one of the “guests” were asked to hold the reflector for 20 minutes on the outstretched hands while, other had finished the duck with baked apples and sauce…

Sexy, tongue in cheek storyline – with Kikkoman in new role as seduction tool. Good take with more masculine appeal.

Kikkoman

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Meet all the creative contributors for the contest

95 Contributors

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