Kikkoman Contest Ended

Start December 14, 2011 End January 31, 2012 23:59 UTC Deliberation Results April 2012
Start
December 14, 2011
End
January 31, 2012 23:59 UTC
Results
March 2012
Brief

Show us how Kikkoman is your inspiration for great meals every day!

CONTEXT

Imagine staring at the contents of your fridge in the middle of the night, hungry yet so uninspired. Imagine feeding your loved ones with the same boring bland dishes every day. Imagine shopping for food and not being able to decide what to buy as everything ends up tasting the same... How could we reinvent food? How could we inspire people to rediscover how tasty great food can be?

Thanks to Kikkoman, the secret ingredient that save all your meals in the whole wide world!

Spread the word about the amazing effects of Kikkoman! Kikkoman is a high quality, natural soy sauce that enhances the flavor of food and makes all dishes taste new and special. Free yourself from traditional Asian dishes, and start listing all the delicious meals you can enjoy thanks to Kikkoman: salad dressings, soups, stews, pasta sauces, roast meats, grilled fish, sandwiches and more.... Kikkoman truly brings the love of food back into every meal, every day.

BRIEF

Share your love for Kikkoman soy sauce with a video or animation that will inspire everyone whether they love to cook or just eat, to add Kikkoman to every meal, every day so that they too discover (or rediscover) how tasty great food can be.

Free yourself from traditional Asian dishes, and start listing all the different kind of dishes that Kikkoman can improve, from the very simple to the more sophisticated one: salad dressings, soups, stews, pasta sauces, roast meats, grilled fish, sandwiches and more.... Kikkoman truly brings the love of food back into every meal, every day.

Express how it will transform a dish from bland and boring to tasty and appetizing: share this feeling when you suddenly enjoy a food so much tastier than expected.

The winning videos will be broadcast on the Internet and be part of a comprehensive on-line campaign.


FORMAT: 30 to 45 seconds videos or animation.

Winning Criteria: we are looking for good quality videos and animations that will make people salivate and feel hungry. We will select entries that best express how versatile Kikkoman can be, truly working to add flavour to every meal, every dish, every day.

GUIDELINES

- Do not submit food recipes, Kikkoman has many already. Inspire us, surprise us and express how tasty Kikkoman can be, and how much it will transform food for you and those who you share it with.
- Please avoid Asian stereotypes, Kikkoman comes from Asia but it is a truly global product, enjoyed by many around the World.
- You may know there are both light and dark soy sauces but Kikkoman is so versatile it performs perfectly in all recipes, replacing the need for two different products.
- Feel free to insert the brand logo, a product shot and the strapline 'seasoning your life' available here.
- Your video/animation should be in English (voice over or titles). If it features another language it must have English subtitles. If you find a solution without language, that's also fine.

PRIZES: 10 000 €

1st Prize: 5 000 €
2nd Prize: 2 500 €
3rd Prize: 1 500 €
4th Prize: 1 000 €

TIMING FOR UPLOAD

Start Date: 14 December 2011, 18:00 (UTC)
End Date: 31 January 2011, 23:59 (UTC)

INFRINGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prizes

Jury's Prize

  • #1 Prize €5,000
  • #2 Prize €2,500
  • #3 Prize €1,500
  • #4 Prize €1,000