Show us why it is “your favorite” yogurt Contest Ended

Start November 29, 2011 End January 31, 2012 23:59 UTC Deliberation Results March 2012
November 29, 2011
January 31, 2012 23:59 UTC
March 2012


10 Jan 07:11

We revised the brief a bit and the contest has been extended to Jan 31, 2012. Check out the brief now! ;)



You know the feeling of finding your favorite. Remember that feeling when you find your favorite French hand-made handbag in a boutique store or the moment when you tried on that cocktail dress which becomes your best-loved piece in your wardrobe? Or when you are enjoying the food in that restaurant which always satisfies your palate and you miss the most when you’re away… Danone BIO is that kind of best stuff that you will put on your favorite list, which is made from a superior recipe: a new, delicious French recipe with 4 times more B-beneficial bacteria.


Tell us a captivating story by showing why Danone BIO is “your favorite” yogurt.

We are not expecting an ad but a captivating story that can touch the audience and make them resonate and want to have a try. You should tell us why you believe it is the best, and how you feel about it.

You might find inspiration from people’s personal story about “their favorite…” or from movie, comedy, cartoon or a simple fairy-tale. It can be true or you can make it up. It can be something about the “French recipe”: for example, when you’re dining in a Michelin restaurant, it's the dessert recommended by the famous French chef, after he serves a whole series of great cuisine. Or something about its creaminess and great taste, that makes you lost in the sensation and daydream that you are light as a feather or grow a pair of wings.

Format: video or animation up to 60 seconds

Winning Criteria: We are looking for engaging, vibrant and quality videos or animations that tell the story. Challenge your creativity by making the story interesting enough that people want to pass along and share with their friends.

Your work has the chance to be featured on the BIO website and social media networks to inform and entertain people.


You can use the BIO green colour: click here for colour reference.

When you showcase BIO, you can use the BIO packaging picture here if you do not have a BIO yoghurt and the BIO Arrow here (please refer to the TV ad on the summary page of the brief to find out how the BIO Arrow is used)

PRIZES : EUR 8,000

1st Prize: EUR 5,000

2nd Prize: EUR 2,000

3rd Prize: EUR 1,000


Start Date: 6 January 2012, 18:00 (UTC)

End Date: 31 January 2012, 23:59 (UTC)


Contestants undertake to submit creative and original works. Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights. Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.


Jury's Prize

  • #1 Prize €5,000
  • #2 Prize €2,000
  • #3 Prize €1,000