You are how you eat Contest Ended

Start November 29, 2011 End December 19, 2011 23:59 UTC Deliberation Results February 2012
Start
November 29, 2011
End
December 19, 2011 23:59 UTC
Results
February 2012
Brief

Give us a peep of your pleasurable eating personality...



CONTEXT

People can learn a lot from your personality by watching your daily moves. Even the way you have a drink or eat a hamburger can reveal a lot about what kind of person you are. Some wolf their food down and reminisce about the flavour afterwards, some methodically eat equal portions to spread the pleasure, others go straight for the juicy bits...

Danone spoonable yogurt is potentially one of those kinds of food that can tell a lot about you: it has a very creamy and smooth texture, with big appetizing chunks of fruits and the special round pot design to ergonomically fit your hand and let you spoon the last drop of yogurt, which can bring about a very indulgent feeling. How will you enjoy it? What would it tell about you?

BRIEF

Tell us the story of your indulgent moment eating Danone yogurt with a spoon so that people get to take a peep of your pleasurable personality.

Format: concept, storyboards, photographs, illustrations or any media that describes your moment of enjoyment.

You can think about how to use the spoon to make the experience even more indulgent/pleasurable and stretch your creativity to surprise and wow people with your own indulgent experience. What aspects of your personality will you let people discover?

Winning Criteria

We’re looking for fresh ideas (the idea and story you will tell matters more than the media and its execution). The winning entries should be truly engaging and can make people feel your indulgent eating experience. You can choose to make people laugh or loose them in your indulgent eating... but you should definitely tempt them to try Danone spoonable yogurt too.

Your idea will inspire Danone on how to communicate spoonable yogurt.

Guidelines

· Language: English or any language with English subtitles.
· You need to talk about a yogurt that is eaten with a spoon (no matter how).
· Show us that you or your character truly enjoy Danone's thick/smooth texture and big appetizing fruits.
· Refrain from pushing your indulgence too far. It is yogurt, not a sex aid.
· You don’t need to make your story feminine but think about how to make yogurt appealing to women.
· Please refer to the attached visual of the special round pot as reference so you can see what type of yogurt we are talking about.

FORMAT

Format: concept, storyboards, photographs, illustrations or any media that describes your moment of enjoyment.

PRIZES: 5 000 €

1st Prize: 3 000 €
2nd Prize: 1 000 €
3rd Prize: 1 000 €

TIMING FOR UPLOAD

Start Date: 29 November 2011, 16:00 (UTC)
End Date: 19 December 2011, 23:59 (UTC)

INFRINGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prizes

Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €1,000
  • #3 Prize €1,000