Mexico - trendy destination Contest Ended

Start November 25, 2011 End January 10, 2012 23:59 UTC Deliberation Results February 2012
Start
November 25, 2011
End
January 10, 2012 23:59 UTC
Results
February 2012
Brief

Mexico makes you a trendsetter! Share it!

CONTEXT

Did you know that in Mexico you can dive in the center of a volcano, attend an initiation ceremony with a mystical shaman, swim with giant turtles, dolphins, whale sharks?

Have you ever seen “Alebrijes”? They are brightly colored Mexican folk art sculptures of fantastical creatures. Beautiful and so eccentric!

Such experiences did not turn mainstream yet… Mexico still awaits trendy and adventurous people.

BRIEF

Mexico is an alternative trendy and adventurous destination by excellence. The country suits travelers who don't want to go to the same boring places than other people, to do the same boring things other people do.

Mexico offers unexpected experiences such as diving in the center of a volcano, horseback riding in the Maya jungle, sleeping in the desert… The country is also home to many counter-culture and avant-garde artists, and offers a rich cultural experience in addition to a wide array of fun, exciting things to do.

Your challenge is to show through a short video or animation how unexpected, adventurous and cool Mexico is, and why it is the perfect holiday destination for people who seek surprising and rich experiences.

FORMAT

Video and animation that will allow you to express your story, and for its viewers/readers to understand and share it easily.
Your video must last 30 to 45 seconds.

Winning Criteria

We will select entries that best show Mexico is a trendy place for adventurous people and that will actually make people want to book a trip there.

Your videos will be part of a whole campaign hosted by Mexico Tourism Board and they will actually be broadcast on digital platforms. Potentially, if it’s outstanding, one of the winning video would be displayed on Times Square in NY this winter!

GUIDELINES

Be creative and original: forget about clichés like celebrating your wedding on the beach or taking pictures of an old Mexican guy with a sombrero under a cactus… Tell us about things that are off the beaten track!
• For more information about the activities that Mexico can offer to visitors, go to http://www.visitmexico.com/en-us/activities (but do not use images from this website)
• Please add at the end of your video (or animation) the end frame available here (which features the logo of the Mexico Tourism Board& the Facebook url: www.facebook.com/WeVisitMexico)
• Entries to be in English or English subtitled.

• To make your video, we allow you to access the free music catalogue of Jamendo Pro: click HERE to access the Jamendo library music which is only available for this call for entries.
You will have to sign in with this password: mexico_trendy
All the music available to you is free of right so you can use it in your movies.
Caution! Do not forget to indicate the following in the description of your media on eYeka:
o Music by [artist name]
o Track [song title]
o Track ID [unique identifier of the song]
o Powered by Jamendo PRO

• Please use images and music that are free of rights.
Keep a high-quality version of your creation to be used if you are selected as a winner.

INFRINGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prizes

Jury's Prize

  • #1 Prize €5,000
  • #2 Prize €1,500
  • #3 Prize €1,000