Be brief. Be witty. Contest Ended

Start November 18, 2011 End December 18, 2011 23:59 UTC Deliberation Results February 2012
Start
November 18, 2011
End
December 18, 2011 23:59 UTC
Results
February 2012
News

EN_Pack_news

14 Dec 18:12

Breaking News: the best design might be used for packaging you'll see on the shelves of your supermarket next year! And don't forget to be WITTY!

News Kraft ONE MEDIA ONLY

06 Dec 09:40

We remind you your 2 pictures must be combined and uploaded in one media. Thank you!

Kraft Twist_EN_11.28.2011

28 Nov 03:21

We've amended the brief slightly. We are looking for original artworks created by you.

Brief
Be brief! Be witty! Tell a story in only two pictures!

CONTEXT

The world is moving faster and our attention span is getting shorter. People don’t read books anymore, they read blog posts. They don’t go watch operas anymore, they watch short clips on YouTube. They don't write long letters anymore, they tweet. People want things to happen fast. Shorter is now better.

BRIEF

This could push your creativity and imagination to the limits: Can you create two images that tell a compelling, striking, interesting short story?

Both pictures will be your original creation, not existing images. The first image would be a hook, a picture that stops someone in his track and command attention. We want to know what happens next! The second picture will be the twist, the “coup de théâtre”. This is where all is revealed. Surprising and fulfilling.

You have much leeway on this project. Your 2 pictures story could be used in the future to illustrate matchboxes, books, bus ticket packs, CD-covers… The only thing you should keep in mind is that your story should appeal to young people who are cool, edgy, a little bit popculture fans, a little bit subversive but creative and clever at the same time.

GUIDELINES

• We are looking for images only. No text.
• The two images must work together: teasing and ending!
• Don’t be serious; be unexpected, witty and clever, and humorous.
• Your 2 pictures must be combined and uploaded in the same media.

FORMAT

Original illustration, photography in .ppt, .pptx, .jpeg, .jpg, .gif, .png, .tif, .tiff, .bmp... in High Resolution!

Winning Criteria

We are looking for images that are really striking, relevant and well designed with a strong story and concept. Surprise us!

PRIZES: EUR 5,000

1st Prize: EUR 2,500
2nd Prize: EUR 1,500
3rd Prize: EUR 1,000

TIMING FOR UPLOAD

Start Date: 24 November 2011, 14:00 (UTC)
End Date: 18 December 2011, 23:59 (UTC)

INFRINGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prizes

Jury's Prize

  • #1 Prize €2,500
  • #2 Prize €1,500
  • #3 Prize €1,000