Create a new drink for young teens! Contest Ended

Start November 23, 2011 End December 14, 2011 23:59 UTC Deliberation Results April 2012
November 23, 2011
December 14, 2011 23:59 UTC
April 2012
Create a new drink for young teens!


I am The Tiger. I am fast, energetic and strong. For years, I have been delighting children with refreshing, fun milk based drinks. Young kids really love me. Now I would like to create a drink that would appeal to young teens (10 to 12 years old).


Help The Tiger blend milk and fruit juice to create a new drink that will give long lasting energy and refreshment to young teens! Tell us what the recipe or flavours should be, how the packaging should look like and how it should be called.

Think of the packaging as a bottle about the size of 200-220ml. You are free to propose the shape of the bottle and the design of the label.

On your packaging, please remind people that it is a drink from The Tiger. Anyway you want. It can be big or small. You can create your own Tiger or use signature elements of the Tiger such as the paw, claw scratch, the stripes or anything that makes people recognize that it is from The Tiger. Don't forget to also include that your drink has milk and fruit juice!

To help you source creative ideas for your new drink, you can think of what young teens who are 10-12 years old like, what they dislike, what they value, what goes in their head at their age...


Pictures, sketches, illustrations... any media that will allow you to convey your new drink idea.

Winning criteria

We are looking for new drink ideas that blend milk and fruit juice that young teens will find cool, refreshing and that offer long lasting energy to have fun throughout the day. We need a product recipe or flavour idea, a packaging (bottle and label design) and a name. Think of a new product that stands out on the supermarket shelves and will get young teens' attention.

Important guidelines

• Be fun, cool and engaging.
• Create a milk and fruit juice drink that is appetizing! You can suggest new additional ingredients if you want.
• Think of a product with a bottle size of about 200-220ml, submit your idea for the bottle design and for a label design and how the 2 would work hand in hand.
• Your new drink should communicate the fact that it will refresh you and give you long lasting energy when you drink it.
• The packaging should exude The Tiger’s personality of being fast, energetic and strong.
• We have provided these images of The Tiger as it is now. You can modify how it looks, create your own, use bits of it or just allude to it to better suit what young teens like.
• Your entry can be in English, French, Chinese, Bahasa Indonesia, or Korean.


1st Prize: EUR 1,500
2nd Prize: EUR 1,000
3rd Prize: EUR 500
4th Prize: EUR 500
5th Prize: EUR 500

Time for upload

Start Date: 23 November 2011, 00:00 [UTC]
End Date: 14 December 2011, 23:59 [UTC]


Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.


Jury's Prize

  • #1 Prize €1,500
  • #2 Prize €1,000
  • #3 Prize €500
  • #4 Prize €500
  • #5 Prize €500