Have fun with yoghurt! Contest Ended

Start November 22, 2011 End January 04, 2012 23:59 UTC Deliberation Results March 2012
Start
November 22, 2011
End
January 04, 2012 23:59 UTC
Results
March 2012
News

Danone_Egypt_Extend_EN

01 Dec 03:11

The contest has been extended to 4 January 2012 :)

Brief
Have fun with yoghurt, 365 days of the year!

CONTEXT

Yoghurt is truly a magical food. It is a combination of all the calcium found in milk, vitamins, protein and friendly bacteria essential for healthy strong bodies. Danone plain set spoonable yoghurt offers a simple, enjoyable and easy way to enjoy all the goodness of yoghurt throughout the day, everyday, all year round. But how can we convince adults that eating yoghurt every day of the year can be fun? How do we retain and repeat the magic?

BRIEF

Create a fun and cool video or animation that shows many creative ways to eat yoghurt with a spoon throughout the day, every day of the year, so you will never get tired of it!

Include in your entry the fact that yoghurt is good for you, everyday of the year because it has vitamins, proteins, calcium and friendly bacteria.

To help you source creative ideas on different ways to eat yoghurt with a spoon, you can imagine a different way according to what you are doing at a specific time of the day (creative way to eat while on a busy train commuting or relaxed way listening to music, waving your spoon as a conductor's baton) or drawing parallels between games, sports or even movies to eating with a spoon. Whatever your creative recipe, we are looking for fun, entertaining and appetizing entries.

Format: 30 seconds animation or video that could be used as a TV commercial.

Winning criteria: your video must be entertaining but also show yoghurt as an enjoyable food (avoid ways of eating that people will find offensive or disgusting). Upon viewing your entry, we want people to be surprised at how fun you can have eating yoghurt, while eating a healthy and nutritious food.

Important guidelines:

• Be humorous, fun and engaging.
• Make yoghurt appetizing.
• You can use the Danone yoghurt pack shot here.
• Your entry can be in English, Arabic, French, German, Spanish, Chinese, Bahasa Indonesia, or Korean.

PRIZES: 8,000 €

1st Prize: 5,000 €
2nd Prize: 2,000 €
3rd Prize: 1,000 €

TIME FOR UPLOAD

Start Date: 22 November 2011, 16:00 (UTC)
End Date: 4 January 2012 @ 23:59 (UTC)

INFRINGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prizes

Jury's Prize

  • #1 Prize €5,000
  • #2 Prize €2,000
  • #3 Prize €1,000