Strongbow Gold Cider Contest Ended

Start November 23, 2011 End December 15, 2011 23:59 UTC Deliberation Results February 2012
Start
November 23, 2011
End
December 15, 2011 23:59 UTC
Results
February 2012
Brief

Make Strongbow Gold Cider the must-have drink in a bar!

CONTEXT

Have you ever tried cider? Cider is a delicious refreshing alcoholic drink, made from apples.

Strongbow Gold Cider is a high quality bottled cider made from the finest apples, by craftsmen who have years of expertise in extracting the pure flavors from nature. Strongbow Gold Cider has an explosive taste and provides a cold, crisp and revitalizing sensation. It is a refreshing thrill with 5% alcohol that is to be poured on ice.

Strongbow Gold Cider is a quality drink that is trendy, popular and intended for young men. Strongbow Gold Cider needs you, the eYeka community, to inform people about it and get people’s attention.

BRIEF

You just walked in a trendy bar with friends and there are dozens of alcoholic beverages on offer. What could Strongbow Gold Cider do to become your must-have drink?

First, you and your friends need to notice it. There are already many posters, price discount, promotional offers and branded glasses for other drinks. What could Strongbow Gold Cider do that is different, more creative so that you will know it exists and want to order it? Think of bar staff, different ways to advertise it, different ways to display the bottles and more....

Second, you and your friends would want something to talk about when drinking Strongbow Gold Cider. A new experience worth remembering and sharing. Many alcoholic drinks have their own glass, their own way of pouring and serving, different type of tidbits to go with, different ways of drinking (think Tequila with salt and lemon, vodka shots drunk bottom-up, ice-cold beer...).

Strongbow Gold Cider is served in a 30cl bottle and poured cold in a glass full of ice cubes. How could a Strongbow Gold Cider glass look like? How could the ice and the drink be poured in the glass? What snacks could go with it? What little rituals could you invent when you order it, get the drink served, drink it together with your friends, or alone?

What would be the most amazing stuff in terms of rituals and visibility that Strongbow Gold Cider could do that will make you notice it and want to order it?

To help you on this creative challenge, you may want to go in a bar and pay attention to the whole journey, step-by-step. Starting from approaching the bar to entering it to noticing the whole atmosphere, the people, the way they interact, the counter, the staff, the ads, the drinks, the ordering process and so on... Look at each step as an opportunity to inject something fresh and different.

Format: text, photos, PowerPoint presentations, collages, or videos…

Winning Criteria:

The most innovative, creative, high quality and relevant ideas that cover both areas will be awarded. Don't propose the same thing that all other cider or beer brands are already doing in bars. Be original.

Your ideas will inspire the brand and if they’re good, they might be developed! So take your chance to bring the best innovative ideas!

Guidelines:

You must be of legal alcohol consumption age in your country to participate.
• Please cover both areas for your entry to be accepted: ritual of serve and visibility.
• Be impactful or practical or beautiful: stand out from all the other brands in the bar.
• Think about various point of the consumer’s journey at the bar.
• Please keep in mind Strongbow Gold is a global and premium brand, different from the Regular Strongbow brand that you can find in the UK for instance.
Your entry must include at least the drink's name, the logo or one of the product shots provided here. Feel free to add, as an end frame “The explosive taste of nature”.
• Keep a high definition / uncompressed version of your creation.
• Videos/animations should be 30 seconds maximum.
• Use images/music that are free of rights.

FORMAT: video, animation, pictures, sketches, storyboards, any visual medium that will allow you to express your idea in a clear way.

PRIZES: 5,000 €

1st Prize: 2,500 €
2nd Prize: 1,500 €
3rd Prize: 1,000 €

TIMING FOR UPLOAD

Start Date: 24 November 2011 at 16.00 UTC
End Date: 15 December 2011 at 23.59 UTC

INFRINGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.

Prizes

Jury's Prize

  • #1 Prize €2,500
  • #2 Prize €1,500
  • #3 Prize €1,000