Becel pro. activ Contest Ended

Discover the results of the Becel pro. activ contest


Challenge

Resume of the contest

TV ads for cholesterol lowering products all say the same things in the same way. People over fifty (the group who would benefit most from lowering their cholesterol) don't even notice them anymore, and are skeptical as they are bombarded by product claims.

It’s a shame because Becel pro. activ is a tasty spread that is really effective in lowering cholesterol, allowing people over fifty to return to the quality of life they used to enjoy.

Your challenge is to create an original video or animation that convinces the over fifties, without clichés, to use Becel pro. activ so that they can get back to enjoying life.

Format: a video or animation of up to 45 seconds that will be viewed online.

Read the full brief

3 Winners 35 Contributors 40 Media Accepted 11 Countries 4 Languages

Jury's Prize Winners

Selection by Becel

flashgordon
flashgordon #1 Prize
flashgordon 10 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
France

#1 Prize of €5,000 for Flora Pro-activ

ASMO
ASMO #2 Prize
ASMO 0 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
France

#2 Prize of €3,000 for JOGGING VERSION DEF - 1920x1080 - 14

falfy
falfy #3 Prize
falfy 0 Creative Score
  • Video
France

#3 Prize of €2,000 for fruit dor 4eme degres

Becel pro. activ community

Meet all the creative contributors for the contest

35 Contributors