Loving your tummy Contest Ended

Start October 27, 2011 End November 27, 2011 23:59 UTC Deliberation Results January 2012
Start
October 27, 2011
End
November 27, 2011 23:59 UTC
Results
January 2012
Brief
CONTEXT

Loving your tummy is loving to feel well.

Everybody has some digestive disorders and this can impact your daily life (physically and psychologically). Tummy is the center of how we feel every day, from the inside to the outside When you solve those digestive disorders you are able to truly feel well every day.

From an enjoyable experience of a daily digestive wellbeing through a true feeling of well-being, Activia is the brand that takes care of your tummy. The visual associated with this engagement is the image of hands making a heart on a belly.

BRIEF

Show us what does the image featured on the summary page (Hands that form a heart + Belly + Product) evoke to you and what is the story that you can imagine behind it, that transmits the brand benefit of feeling truly well

Tell us the story of this image: what does it portray, how did it come into existence ? Show us how you feel when you're all good inside and put into visuals the notion of wellness and well being.

FORMAT: video or animation, sketch, illustration, storyboard, powerpoint presentation.

Winning Criteria: We will select entries that start from the brand’s image and tell a full authentic and inspiring story. Even though we don’t want an ad, putting a slogan in your creation increases your chances to win.

GUIDELINES

- Activia is positive and close to people, keep the brand’s personality in mind.
- Imagine a slogan that sums up your vision of the Activia’s image.
- You are free to use assets provided here: logo of Activia and product shots.

PRIZES: 5 000 €

5 prizes x 1 000 €

TIMING FOR UPLOAD

Start Date: 28 October 2011, 18.00 (UTC)
End Date: 27 November 2011, 23.59 (UTC)

INFRINGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prizes

Jury's Prize

  • #1 Prize €5,000
  • #2 Prize €5,000
  • #3 Prize €5,000
  • #4 Prize €5,000
  • #5 Prize €5,000