Take Cool to the next level with Carlsberg! Contest Ended

Scott is a 25 years old marketing executive living in Hong Kong. With his friends he goes to the movies, bars, music gigs and parties, but they are getting a bit bored as all these activities feel pretty much the same after a while.

Choose one of their favourite activities and tell us what event Carlsberg could create around it to make the event so extraordinary, exciting, cool and memorable that they will talk about it for ages... and never get bored of it!

FORMAT: Video, animation, pictures, sketches, storyboards, any visual medium that will allow you to describe an extraordinary, cool and exciting Carlsberg experience for Scott and his friends.