Actimel Contest Ended

Start October 11, 2011 End October 31, 2011 23:59 UTC Deliberation Results February 2012
October 11, 2011
October 31, 2011 23:59 UTC
February 2012


21 Oct 10:37

Hi guys, we have amended the brief slightly. Check it out!


A regular morning walk, day after day that becomes a morning run. Cleaning out one cabinet at a time leading to a beautifully organized kitchen. Learning to boil an egg and soon whipping up delightful French pastries to delight friends. It is the small steps we take one at a time that can empower us to do the great big things. Maybe this is why Actimel comes in a small bottle, because at Actimel we believe that it is the small things that can make a difference.

Actimel’s probiotic yoghurt drink comes in a small bottle but is packed with 10 billion probiotic bacteria and vitamins that strengthen your body’s natural defenses to make you feel strong, positive, enthusiastic and active so that you can do the great big things that matter to you.


Tell us a story that comes from daily life of how Actimel gives you the inner strength that can help you (or someone else) doing small things that can lead to the great big things that matter. In your story, tell us why you think Actimel helps you or your character do what he/she does (beyond giving you vitamins and being good for your digestive and immune system)

FORMAT: Video, animation, pictures, sketches, storyboards, any visual medium that will allow you to express your story, and for its viewers/readers to understand it easily.

Winning Criteria:
We are looking for creative stories that will help us better understand how Actimel activates your inner strength and can be more than just a yoghurt drink in someone's life. Think beyond the fact that Actimel is good for your digestive and immune system and focus instead on the emotional and mental benefits that Actimel can provide you. Make it look good but spend time thinking about your story first, and about the role Actimel could play.


- Be creative and original while thinking about a realistic scenario an ordinary person can identify with (Actimel may not be able to fly someone to Mars yet).
- If you want to feature an actual Actimel bottle and do not have access to one, you can use the packshot available here.
- You can download Actimel logo here.
- If it is relevant to your proposed story and its creative execution, you can think of a way to visually show how someone acquires or already has “inner strength”.
- Entries to be in English or English subtitled.


1st Prize: EUR 2,500
2nd Prize: EUR 1,500
3rd Prize: EUR 1,000


Start Date: 11 October 2011, 6:00 PM (GMT) End Date: 31 October 2011 @ 11:59 PM (GMT)


- Contestants undertake to submit creative and original works.
- Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
- Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.


Jury's Prize

  • #1 Prize €2,500
  • #2 Prize €1,500
  • #3 Prize €1,500