Household cleaning Contest Ended

Start October 03, 2011 End November 09, 2011 23:59 UTC Deliberation Results January 2012
Start
October 03, 2011
End
November 09, 2011 23:59 UTC
Results
January 2012
News

Extension Clorox EN

27 Oct 09:04


.realbr{
display: block !important;
}

The contest has been extended until November 9 @23.59.

Read carefully the brief: we’re not looking for Clorox advertising material, but for new cleaning products and packaging ideas.


Important note about the participants: This contest is only open to community members ages 13 or older, and residing in France, Germany, Spain, Italy, Portugal, the United States of America, or the United Kingdom (see the T&Cs).

Brief

Reinvent household cleaning to be easy and enjoyable!


CONTEXT

We believe household cleaning is due for reinvention. After all: 

- Gyms used to be the place you dreaded going. Now there are gyms with concierges greeting you, mood lighting and cool music to motivate you. And workout wear is now cool and trendy.

- Kitchens used to be hidden in the back of houses, purely for the required work of food preparation. Now they are the center of our homes, optimized for connecting, creative cooking and relaxing.

- When we cook, we can choose to make everything ourselves, or speed it up using ingredients like pre-washed, bagged lettuce, tomato paste in a tube, and dessert mixes.

- We used to have to mail paper letters and wait weeks for a reply! Now we can be constantly connected, receive reminders and conduct almost all of our social and personal business through email, the web, SMS or social media.

Five years from now, the way we clean our homes will be just as self-expressive, convenient, comfortable and alluring. 


BRIEF

Your challenge: reinvent household cleaning products to make cleaning, well…easy, enjoyable, rewarding, and even fun! Keep in mind speed, automation and ease of use in your thinking, but then kick it up a notch – how could household cleaning even deliver enjoyment, fun or reward? How could easier and more enjoyable cleaning create other benefits – such as freedom to spend more time with friends and family and do things you love? Consider products, packaging or new solutions that would be affordable and could be available in the market within 5 years.

Winning Criteria: The most innovative and realistic concepts showing new household cleaning products, packaging, systems and solutions feasible in the next 5 years will be rewarded!


Accepted formats: Powerpoint presentations, illustrated images & sketches, short videos or animations.


GUIDELINES

- We’re not looking for Clorox advertising material, but for new cleaning products and packaging ideas.

- Please consider any/all of the following type of cleaning products: for the bathroom, kitchen, dishes, laundry, floor & carpet care, upholstery cleaning, garbage/recycling or cleaning related to pets. 

- Also consider cleaning the outside of your house & garden (but not your car).

- Think about the different needs of apartment dwellers vs. people living in a larger house. About different product needs of younger vs. older people. About cleaning needs in different climates/regions. Consider the needs of urban populations vs. rural.

- Avoid ideas that would be so expensive that they’d only be feasible for the elite or a very small group of people. Think more about products that can be used by everyone.

While we are interested in new cleaning systems and business models, just “hiring someone to clean for me” is not what we’re looking for. Neither are “science fiction”-like ideas going to impress.

- The contest organizer is most interested in (a) new products; (b) new packaging; (c) solutions for everyone or for large groups of people who have similar needs (old people, busy urban professionals, women with children...).

- IMPORTANT NOTE: This contest is only open to community members ages 13 or older, and residing in France, Germany, Spain, Italy, Portugal, the United States of America, or the United Kingdom.


ADDITIONAL QUESTIONS TO ANSWER

Please address the following questions (in you media description or in your submission) :

1. What aspects of household cleaning are made easier, faster, or more enjoyable with your idea?

2. What benefit does your idea bring to the household cleaning category that has never before existed?

3. What kind of person did you intend your idea for? Singles, large families, urban or rural people, etc?

4. Where and how do you imagine your product idea would best be sold?


11 PRIZES :

1st Prize: $2,500 USD

2nd Prize: $1,500 USD

3rd Prize to 5th Prize: $1,000 USD each

6th Prize to 11th Prize: $500 USD each


TIMING FOR UPLOAD

Start Date: October 3rd 2011, 6:00 PM (UTC) 

End Date: November 9th 2011 @ 11:59 PM (UTC)



INFRIGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prizes

Jury's Prize

  • #1 Prize €1,800
  • #2 Prize €1,000
  • #3 Prize €700
  • #4 Prize €700
  • #5 Prize €700
  • #6 Prize €350
  • #7 Prize €350
  • #8 Prize €350
  • #9 Prize €350
  • #10 Prize €350
  • #11 Prize €350