Design the Vitasnella yoghurt pack Contest Ended

Start September 22, 2011 End October 16, 2011 20:59 UTC Deliberation Results December 2011
September 22, 2011
October 16, 2011 20:59 UTC
December 2011

Vitasnella is the first yoghurt especially made for women, recognizable by its distinctive soft, feminine violet colours and its light, delicate, balanced flavors that are easy to digest and low in calories, leaving you feeling satiated and beautiful, from the inside out.

Vitasnella is very popular with modern, educated women, who combine pleasurable and quality healthy food with exercises that involve body and mind (yoga, pilates, jogging...) to take care of their health and wellbeing. While balancing a rich and busy working, social and cultural life, Vitasnella women are confident and value natural, innovative and trendy products that help them bring out their feminity.


Your mission if you choose to accept it, create through illustrations, pictures, photos, 2D or 3D models, a new pack design for Vitasnella strawberry flavoured yoghurt.

Unleash your inventiveness to create a design that will make it standout on the shelves and bring out its premium quality so that women will instantly recognize it as a superior yoghurt, especially made for them! Think of new label designs, materials, textures, color combinations, packaging shapes, innovative lids or other design ideas that would make women feel that Vitasnella is the only yoghurt that truly offer what they want: Feminity, trendiness, balance, superior quality, beauty, naturalness, and dynamism.

Be creative and unique, as always ;)

Winning Criteria:

We are looking for original and creative pack ideas that will communicate that Danone Vitasnella is a premium yoghurt for women and make it instantly recognizable.


- Vitasnella logo: You can either use the current logo or propose some minor design changes to it if you feel it will support your pack idea better. If you change the logo, do not completely reinvent it but refresh it. You can download the actual logo HERE.
- Packaging: You can see HERE some pictures of the existing packaging in both square and round shapes. Your design can be made to fit these existing shapes or you can create a new shape of your own if you think you have a very strong, commercially viable concept.
- Although you will design for a strawberry flavor, your ideas must work for any kind of other flavors.
- Your ideas must be realistic enough that they can be implemented on a standard yoghurt pack, so try not to go into crazy science fiction ideas or making the lids platinum ;)
- Colours: You should maintain violet as the dominant color as this color is now closely associated with Vitasnella. You can play with tones, nuances, layout... The current background color code is Pantone 2587 and the logo color code is Pantone 2587+Blue Reflex.

PRIZES: 5 prizes of 1,000€


Start Date: 23rd September 2011 @6:00 PM (GMT)
End Date: 16th October 2011 @ 11:59 PM (GMT)


Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.


Jury's Prize

  • #1 Prize €1,000
  • #2 Prize €1,000
  • #3 Prize €1,000
  • #4 Prize €1,000
  • #5 Prize €1,000