Danone Yoghurt Contest Ended

Create a TV ad to convince Egyptian families, especially adults in the family to enjoy Danone plain set spoonable yoghurt all year round. Your TV ad must be an emotionally engaging and humorous story that will catch Egyptian families' interest and make them realize that plain yoghurt is tasty, healthy and fun to eat all year long.

Note: You can think of Egyptian families as you do of your own family, with the same dreams, fears and aspirations as any other families in the World. They appreciate humor and nice, emotional stories that touch them.

Read the full brief

Danone Danone