Knorr Contest Ended

Start September 13, 2011 End November 08, 2011 23:59 UTC Deliberation Results January 2012
September 13, 2011
November 08, 2011 23:59 UTC
January 2012

extension Knorr

25 Oct 13:36

Extension of the contest: because of the delays in the delivery of the sample packs, the contest has been extended for two weeks.

The contest will now end on 8 November.

knorr: sending of samples

06 Oct 16:02

Important Notice: Knorr will send the last batch of product samples to all members who have uploaded complete address information on their eYeka account by 00:00 on October 13th. After this date, owing to delivery lead times, we are unable to send out any mores samples. However, if you wish to particpate in this CFE, but have missed the product postage deadline, you can still create a video without the pack...just find a creative way to avoid showing the pack, while answering the brief!

Bring to life Knorr’s 3 steps to perfect roast chicken


Knorr has introduced a new product that allows everyone to make the perfect roast chicken, in 3 easy steps:

1st step:
Add Knorr Seasoning and Fresh Ingredients into the roasting bag provided.

2nd step: Close the bag and mix.

3rd step: Put the bag in the oven and roast.

We need your help to teach Knorr’s consumer by creatively transforming this 3 step process into a simple-to-understand and fun to watch video/animation.


Bring to life Knorr’s 3 steps to perfect roast chicken!

Cooking the perfect roast chicken takes time, skills and dedication. For the rest of us, Knorr has introduced a new product that helps make the perfect roast chicken, juicy and flavorful every time, in just 3 easy steps.

Your challenge is to creatively transform this 3-step process into a simple-to-understand and fun to watch video/animation that showcases how easy it is to make a perfect, juicy and flavorful chicken every time, with Knorr’s.

Don't restrict yourself to only showcasing the 3-step process, but think about how you can tell a story and introduce the 3-step process as part of the story. It could be something as simple as showing what is your 3-step's to a perfect weekend, and then showcasing Knorr’s 3-step process; or telling a story of how a mom pulls off a perfect dinner with Knorr’s 3-step process. Be as creative and imaginative as possible! But don't forget to focus on the products 3-step process!


30 -60 seconds video/animation.

You can download here more information on the cooking process.

PRIZES 10,000 € in total

1st prize: 4,000 €
2nd prize: 2,000 €
3rd - 6th prize: 1,000 € each


The most creative, original and engaging video/animation will be rewarded by our judging panel.


To help with this brief, we want to send you a sample of the product. If you want a sample, please ensure you've completed your eYeka profile with the correct postal address. Once you sign-up to become a member of this brief, we'll get a pack sent out where ever you are in the world as quickly as possible.


• Duration of your work should be 30 to 60 seconds.
• If you are selected as a winner, make sure to keep an HD or uncompressed MOV version of your work.


Start Date: September 13, 2011 @15:00 UTC
End Date: November 8, 2011 @23:59 UTC


Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.


Jury's Prize

  • #1 Prize €4,000
  • #2 Prize €2,000
  • #3 Prize €1,000
  • #4 Prize €1,000
  • #5 Prize €1,000
  • #6 Prize €1,000