Introducing Mini Oreo Contest Ended


Discover the results of the Introducing Mini Oreo contest

Start August 27, 2011 End September 19, 2011 21:59 UTC Deliberation Results November 2012
Start
August 27, 2011
End
September 19, 2011 21:59 UTC
Results
November 2012

Challenge

Resume of the contest

You have just created Mini Oreo, and now you want to introduce them to the world!

Through a print ad, we would like you to show us what is great about this new product!

Think about all the characteristics of Mini Oreo and bring to life the one thing that really makes them stand out for you. The aim is to convince everyone that Mini Oreo are the best choice for them!

Read the full brief

4 Winners 272 Contributors 516 Media Accepted 42 Countries 11 Languages
8a91cb3a5d7e49db8770f960df3a68a7

Mini-Oreo Mondelez

Dear Community,

We (the EU Oreo team, sat in our little Paris office…), wanted to thank you all across the world for the amazing contribution to our Mini-Oreo project !! We have been honestly overwhelmed by the great responses we’ve received. Both in term of number of proposals and in quality of execution.

It has been a pleasure and a lot of fun to look through the hundreds of print advertising you’ve submitted. Not 2 creative ideas were similar, and you brought a lot of humour, emotion, and creativity to your work.

And more importantly, you gave us a lot of insights in term of how to position our Mini-Oreo cookie. So we wanted to warmly thank you for that.

It sounds like such a ‘cliché’ if we say it was very hard for us to reduce 500 submission to only 4 winners, but it truly truly was ! So a big apology to those of you who are not in our final 4 list – we guarantee you that it certainly wasn’t for lack of creativity !

So thanks again for all your help & enthusiasm on this project.

We wish you all the best for your next submissions.

Kind regards

The Oreo team :)

Jury's Prize Winners

Selection by Mini-Oreo

butterflyhy
butterflyhy #1 Prize
butterflyhy 20,830 Creative Score
  • Graphic Design
China

#1 Prize of €3,800 for Little girl

garygeorgec
garygeorgec #2 Prize
garygeorgec 161,480 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
Philippines

#2 Prize of €1,300 for MINI PLEASURE series 3

FlorentSabatier
FlorentSabatier #3 Prize
FlorentSabatier 113,620 Creative Score
  • Video
France

#3 Prize of €630 for C'est si bon d'être petit !

Chandandesigner
Chandandesigner #4 Prize
Chandandesigner 283,980 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
India

#4 Prize of €630 for When things become smaller 2

Introducing Mini Oreo community

Meet all the creative contributors for the contest

272 Contributors