ANEW Contest Ended

Start July 20, 2011 End August 30, 2011 21:59 UTC Deliberation Results October 2011
July 20, 2011
August 30, 2011 21:59 UTC
October 2011


22 Aug 10:58

Hi everyone, do remember that your entries have to show the benefit of each product range and also the age group the product is targeting (20s, 30s, 40s, 50s).


Some say that all beauty ads look the same – a glamorous model with a product by the side, promising wonders... If only someone could inject some fresh creative thinking into the industry!


Your challenge: Imagine that you are the hottest creative director in town, with an attitude. You want to change the way beauty ads are done and you want to convince Anew, your agency’s biggest client to create ads that stand out from the competition and really excite people. To prove your point, you need to create a series of 4 magazine ads, each promoting one different anti-ageing product line: Retroactive, Rejuvenate, Reversalist and Ultimate. Each ad should appeal to the specific type of women that would purchase each product line (see appendix).

Your ads need to show that Anew provides sophisticated products, high in design and technology that work hard to help women fight ageing, without compromise. Anew is the perfect brand to refresh beauty ads as the brand is not afraid to create breakthroughs that transform and empower women’s lives.

Format: Print ads as illustration and/or photography + copy.


- You must use the color palettes provided for each product line and produce magazine ads fitting these dimensions: Height: 215mm x Length: 273mm.
- You can use the assets provided for product pictures and for logo.
- You will be judged on the entirety of your print ad series, so the concept, the layout, the visual and your copy will matter.
- Remember that they are meant to be in a series, so you need to submit 4 print ads, one for reach product line to qualify.
- Refer to the appendix for more information about the products and those who enjoy them.
- Don’t create yet another typical beauty ad! You will be judged on your creativity and your originality.


1st Prize: USD 3,000*
2nd Prize: USD 1,500
3rd Prize: USD 750

*Note: The 1st prize winner will be paid additional USD 2,000 to do retouching of the Work.


Start Date: 20 July 2011, 6:00 PM (GMT)
End Date: 30 August 2011 @ 11:59 PM (GMT)


- Dimension: Height: 215mm x Length: 273mm
- Required format: *.jpeg;*.jpg;*.gif;*.png;*.tif;*.tiff;*.bmp
- Source file must be at least 70dpi
- If you are selected as a winner, you must supply the original hi-res working files.


Understanding Anew’s product lines

Purchased by people in their twenties (20 years old to 29 years old) who use the Retroactive product line to prevent aging and prolongs youthful looking skin. These products targets fine lines, dryness and dullness of skin with a technology called “Next Generation Rejuvicell+”

Purchased by people in their thirties (30 years old to 39 years old) who want to delay the onset of signs of ageing. Rejuvenate products achieve the same results as a facial done in spa, but from the comfort of your home. These products target lines, tones and texture of the skin with a technology called “TriFacial Complex”.

Purchased by people in their forties (40 years old to 49 years old) who want to reverse the signs of ageing, and try to turn back the proverbial clock. These products target wrinkles, firmness and discoloration with a technology called “Actvinol”

Purchased by people in their fifties (50 years old and above) who want to maintain their skin at the optimal condition and look at least 5 years younger. These products targets deep wrinkles, sagging skin and age spots with a technology called “ProSirtuin TX”.

Understanding an Anew woman

- She likes to do things a bit differently from the norm but she is not too extravagant.
- She is confident, approachable and ready to take-on new challenges with poise.
- She is positive and full of inner strength and energy. She is warm and inspiring. She is keen to help others and make a positive impact to those around her.
- She welcomes new technology and new scientific breakthrough for cosmetics as well as new hopes and beginnings in her life. She likes the fact that Anew provides products that are first in their kind, backed by scientific advances.

What motivates women to use anti ageing products?

- Fear factor: Fear of showing one’s age.
- Face factor: Sense of pride in projecting an image of living well, also seen as a pride to oneself, and one’s partner.
- Fitting in: Wanting to blend in with the younger crowd to show that they are not left behind. Also conforming to their peers who are also using Anti-ageing products.
- Ease factor: Lessen point of negative focus (e.g., look at your wrinkles!).
- Love and Relationship enhancer: Strong beliefs that people enjoy interacting with younger looking women. Also believe that younger looking skin improves affection from spouse.


Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.


Jury's Prize

  • #1 Prize €2,000
  • #2 Prize €1,000
  • #3 Prize €500