Tell the BMW story Contest Ended

Start July 18, 2011 End August 29, 2011 21:59 UTC Deliberation Results October 2011
Start
July 18, 2011
End
August 29, 2011 21:59 UTC
Results
October 2011
Brief
CONTEXT

No other automobile manufacturer has consistently striven for greater efficiency for as long as BMW. BMW Efficient Dynamics is the world’s most comprehensive technology package for the reduction of fuel consumption and emissions while simultaneously increasing driving pleasure– and it is standard in all models.

BRIEF

Challenge: Calling all worldwide BMW aficionados, budding animation artists and film-makers: BMW wants to see your creative interpretations of how “Efficient Dynamics” can make the world a better place, through an animation or a video.

Don’t create an ad for BMW, but think about what “Efficient Dynamics” means for people, and don’t focus only on the technology. Pick one or a combination of the technologies behind Efficient Dynamics for your creation and amaze us with your originality, ability to convey complex messages simply and creatively and high quality execution.

Format: 15 secs to 30 secs animation or video.

Mandatory: to include the BMW end frame.

About Efficient Dynamics

At BMW, we value driving pleasure above all else. And these days, sheer driving pleasure also means low fuel consumption and fewer emissions, as BMW continues to lead the way with Efficient Dynamics:

• AUTO START/STOP FUNCTION.
TURN OFF THE ENGINE. ZERO FUEL CONSUMPTION.

The Auto Start/Stop function makes sure that fuel is only used when the vehicle is actually driving. Whilst waiting at traffic lights or in stop-and-go traffic, the engine shuts itself off automatically as soon as the clutch is disengaged. It switches on again in a split second once the car is shifted into gear.

• AIR VENT CONTROL.
CLOSE THE AIR VENTS. IMPROVE AERODYNAMICS.

Good aerodynamics is a basic requirement for low fuel consumption. By using the intelligent air vent control system, aerodynamics are improved: air vents are closed and only open when needed...

• INTELLIGENT LIGHTWEIGHT CONSTRUCTION.
LESS WEIGHT. LESS FUEL CONSUMPTION – MORE AGILITY.

More comfort features and higher safety standards often mean that the vehicle is heavier and thus consumes more fuel. But BMW has solved this challenge by introducing intelligent lightweight construction using high-quality, lighter materials.

• BRAKE ENERGY REGENERATION.
USE THRUST. GAIN ENERGY.

As soon as the driver brakes or stops accelerating, kinetic energy is reclaimed and fed into the battery. When the vehicle accelerates, on the other hand, all systems that are not in use at that moment are disconnected from the drive train. So fuel consumption is cut by up to three percent.

• TYRES WITH REDUCED ROLLING-RESISTANCE.
Tyres with reduced rolling-resistance help lower fuel consumption and emissions, and moreover contribute to increased travel comfort.

For more information, visit here.

PRIZES
1st Prize: USD 5,000
2nd Prize: USD 3,000
3rd Prize: USD 2,000

TIMING FOR UPLOAD

Start Date: 18 July 2011, 6:00 PM (GMT)
End Date: 29 August 2011 @ 11:59 PM (GMT)

INFRINGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prizes

Jury's Prize

  • #1 Prize €3,500
  • #2 Prize €2,000
  • #3 Prize €1,500