Captivate the world. Reveal a true beauty. Contest Ended

Discover the results of the Captivate the world. Reveal a true beauty. contest


Challenge

Resume of the contest

When a woman feels admired and desired, she truly feels like the queen she can be. And with Lux beautifully fragranced soaps and shower gels, any woman can feel this way, letting her beauty enchant those around her.

Your challenge is to create a teaser that will build excitement and anticipation, leading to the big reveal of this woman’s beauty to the audience. You can refer to the video in the media player for inspiration.

Please Break the Rules, Create the Trend, Don’t be a follower and show us the excitement leading to the big reveal of a true beauty.

Read the full brief

2 Winners 22 Contributors 22 Media Accepted 12 Countries 4 Languages
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LUX Unilever

The results were beyond our expectations because LUX is a 90-year old brand that has been associated with over 400 stars over the years. There were initial doubts whether the creative community of eYeka would be able to produce something that was a match to the quality that the brand has been associated to. But for LUX it was a fantastic experience, I think we will definitely sollicit eYeka in the future!

Jury's Prize Winners

Selection by LUX

Raoul35
Raoul35 #1 Prize
Raoul35 6,770 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
France

#1 Prize of €5,000 for Luxus

LaBaraqueAFilms
LaBaraqueAFilms #2 Prize
LaBaraqueAFilms 2,670 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Photography
  • Script Writing
France

#2 Prize of €2,000 for LUX - SHE

Captivate the world. Reveal a true beauty. community

Meet all the creative contributors for the contest

22 Contributors