Captivate the world. Reveal a true beauty. Contest Ended

When a woman feels admired and desired, she truly feels like the queen she can be. And with Lux beautifully fragranced soaps and shower gels, any woman can feel this way, letting her beauty enchant those around her.

Your challenge is to create a teaser that will build excitement and anticipation, leading to the big reveal of this woman’s beauty to the audience. You can refer to the video in the media player for inspiration.

Please Break the Rules, Create the Trend, Don’t be a follower and show us the excitement leading to the big reveal of a true beauty.

Read the full brief

LUX Unilever

The results were beyond our expectations because LUX is a 90-year old brand that has been associated with over 400 stars over the years. There were initial doubts whether the creative community of eYeka would be able to produce something that was a match to the quality that the brand has been associated to. But for LUX it was a fantastic experience, I think we will definitely sollicit eYeka in the future!