TAG Heuer Contest Ended

Start June 15, 2011 End July 31, 2011 21:59 UTC Deliberation Results September 2011
Start
June 15, 2011
End
July 31, 2011 21:59 UTC
Results
September 2011
Brief

Celebrate an iconic watch design.

Context

TAG Heuer is launching a re-edition of the iconic Link watch, a daring yet elegant avant-garde watch emphasizing purity of lines, ergonomic form and technology. Its S shape link bracelet, the most comfortable of all times feels like liquid metal, giving the Link its unique aesthetic and character.

Brief

Your challenge: Create a 30 to 60 seconds video/animation that establish the Link watch, with its iconic S shape bracelet link as the epitome of modern elegance and style among successful, sophisticated urban consumers.

Format

30 – 60 Video/ Animation

Mandatory Guidelines

- To use the end frame
- To include the watch in the video/animation
- To feature the TAG Heuer tagline or create a new one at the end
- Make use of the corporate colors of TAG Heuer in your entry: dark brown, dark silver, black but DO NOT use TAG Heuer Green and Red
- Your entry needs to reflect the style of the Link watch: modern, urban, elegant and sophisticated.
- Do not portray the Link in a sporty situation; it is not a sports watch.
- Your entry can be in Chinese or English language.

Images of the watch can be downloaded from the brief. Please email to community.asia@eyeka.com if you have other queries.

Target Audience

Educated and of higher socio-economic status, our target audience is design and technology savvy. They are young, urban and success driven. They see themselves as connoisseurs and have a strong sense of esthetics. They are not looking for a watch as a status of wealth but to represent their appreciation for design and to show to others that they are sophisticated.

Prizes

• 1st price = 3000 USD + 3'650 CHF watch (4'200 USD)= 7'200 USD
• 2nd price = 2000 USD + 2'800 CHF watch (3250 USD)= 5250 USD
• 3rd price = 1000 USD + 2'650 CHF watch (3050 USD)= 4050 USD
• Special Prize = 2’150 CHF watch (2’450 USD) = 2’450 USD

Time for Upload

Start Date: 17 June 2011, 6:00 PM (GMT)
End Date: 31 July 2011 @ 11:59 PM (GMT)

ENTRY SPECIFICATION

• Minimum 640x480 .mov; *.avi; *.mpg; *.mpeg; *.flv; *.wmv; *.3gp; *.mp4; *.vob; *.avs; *.mts; *.m2ts
• Encoding: MPEG 4, H.264, XVID, Video Rate: 400 kb/s minimum
• Audio Rate: 64 kb/s
• Duration of your work should be 30-60 seconds
• If you are selected as a winner, you must supply the original working files in 720p and 1080p High Definition version, so make sure to keep an HD or uncompressed MOV version of your work.

DO’S & DON’TS

• Entry must be either in English or Chinese
• No restrictions on the number of submissions per participant
• Entries must be original and exclusive to the participant, true and verifiable
• You MUST use music and images that are rights-free. It is your duty to ensure that all elements you use do not infringe any copyrights. Please include the following statement on your media description bloc once you have uploaded your work: “All elements used in part or in whole have rights cleared for usage in the TAG Heuer Link Contest
• eYeka Asia has the right to reject entries containing obscene, racist, unethical, dangerous, violent or legally objectionable material, or material that may infringe upon any person’s personal or property rights. Such entries will be immediately disqualified and not allowed on the Call for Entries.

Entries that do not meet the above listed criterion will be disqualified. For any further questions, please send an email to: community.asia@eyeka.com

INFRINGEMENT NOTICE

Contestants undertake to submit creative and original works.
Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.

Prizes

Jury's Prize

  • #1 Prize 3000 USD + 3'650 CHF watch (€5,000)
  • #2 Prize 2000 USD + 2'800 CHF watch (€3,800)
  • #3 Prize 1000 USD + 2'650 CHF watch (€2,900)
  • #4 Prize 2’150 CHF watch (€1,700)