Create the ideal beauty care experience for women 60+! Contest Ended

Start July 29, 2011 End September 01, 2011 21:59 UTC Deliberation Results November 2011
Start
July 29, 2011
End
September 01, 2011 21:59 UTC
Results
November 2011
Brief

Create the ideal beauty care experience for women 60+!

CONTEXT

Just because someone gets older and their physical needs change, doesn’t mean that they don’t want to feel and look attractive and healthy. Yet, product benefits, product packaging, services often seem to be designed for someone younger with different needs. And even access to products and services can become more difficult.

Take a stand and join up with a woman 60+ (your mother, grandmother, neighbor or friend?) and co-create the ideal beauty care experience for women 60+!

BRIEF

Through short videos/animations, pictures, designs, collages, PowerPoint presentations, text, sketches...imagine and illustrate the most complete solutions to launch a new kind of beauty care line for women age 60+.

Think of products, services, packaging and access (i.e. how she would buy the product/where she would get the service) that would delight women over 60 in her current physical and lifestyle stage.

Make it real and convincing -- make her feel that this was designed FOR HER.

Try to "personalize it" by giving a face to the person you worked with or inquired to spur those ideas by including a picture of them, a quote...make us really see that a woman you know who is 60+ was really involved.

Winning criteria

The most complete and authentic submissions will be rewarded!

GUIDELINES

Imagine at least one name, one slogan one product line
• Keep a high definition / uncompressed version of your creation
• Videos/animations should be 60 seconds maximum

PRIZES: a total of $20,000!

1st Prize: $4,000 USD
2nd Prize: $2,500 USD
3rd Prize: $1,500 USD
5 Prizes of $1,000 USD each
14 Prizes of $500 USD each

CONTEST DATES

Starts: July 29, 2011
Ends: September 1st, 2011 23.59 GMT

Notes on the Terms & Conditions

Infringement Notice
- Contestants undertake to submit creative and original works.
- Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.
- Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting

Prizes

Jury's Prize

  • #1 Prize (4000$) (€3,000)
  • #2 Prize (2500$) (€1,800)
  • #3 Prize (1500$) (€1,100)
  • #4 Prize (1000$) (€730)
  • #5 Prize (1000$) (€730)
  • #6 Prize (1000$) (€730)
  • #7 Prize (1000$) (€730)
  • #8 Prize (1000$) (€730)
  • #9 Prize (500$) (€370)
  • #10 Prize (500$) (€370)
  • #11 Prize (500$) (€370)
  • #12 Prize (500$) (€370)
  • #13 Prize (500$) (€370)
  • #14 Prize (500$) (€370)
  • #15 Prize (500$) (€370)
  • #16 Prize (500$) (€370)
  • #17 Prize (500$) (€370)
  • #18 Prize (500$) (€370)
  • #19 Prize (500$) (€370)
  • #20 Prize (500$) (€370)
  • #21 Prize (500$) (€370)
  • #22 Prize (500$) (€370)