Lifebuoy Contest Ended

Start May 31, 2011 End July 24, 2011 21:59 UTC Deliberation Results September 2011
May 31, 2011
July 24, 2011 21:59 UTC
September 2011

Kill germs with Lifebuoy, in 10 seconds!

Germs cause illnesses as they have a simple way into our bodies: from our hands to our mouths. Unknowingly, most people do not wash their hands often enough and long enough to kill germs and to keep their hands clean. Understanding this, Lifebuoy has created a Superfast Handwash that kills 99.9% of the germs in just 10 seconds.

Your challenge:

Convince mums who want to improve their family’s life of using Lifebuoy Handwash by bringing to life our proposition: “Lifebuoy Handwash kills 99.9% germs in 10 seconds”, keeping hands clean and safe. Don’t make a boring scientific video or yet another typical TV commercial we have seen before. Be creative, convincing and innovative.

Tone of voice:

Friendly. Knowledgeable. Explains with simplicity. Doesn’t judge or scare. Passionate, personal and persuasive.

Mandatory Guidelines:

- Include the Lifebuoy Logo provided
- Please use the end frame provided here
- Please use the red hue/color (Pantone 485C) of the Lifebuoy red in your video


1st Prize: USD 5,000
2nd Prize: USD 3,000
3rd Prize: USD 2,000


30 - 60 seconds video/animation


Start Date: 1st June 2011

End Date: 24th July 2011 11:59 PM


- Minimum 640x480 .mov; *.avi; *.mpg; *.mpeg; *.flv; *.wmv; *.3gp; *.mp4; *.vob; *.avs; *.mts; *.m2ts
- Encoding: MPEG 4, H.264, XVID, Video Rate: 400 kb/s minimum
- Audio Rate: 64 kb/s
- Duration of your work should be 30-60 seconds
- If you are selected as a winner, you must supply the original working files in 720p and 1080p High Definition version, so make sure to keep an HD or uncompressed MOV version of your work.


- If you’re using text/subtitles in your work, it must be in English
- No restrictions on the number of submissions per participant
- Entries must be original and exclusive to the participant, true and verifiable
- You MUST use music and images that are rights-free. It is your duty to ensure that all elements you use do not infringe any copyrights. Please include the following statement on your media description bloc once you have uploaded your work: “All elements used in part or in whole have rights cleared for usage in the “Kill Germs with Lifebuoy, in 10 seconds!” Contest
- eYeka Asia has the right to reject entries containing obscene, racist, unethical, dangerous, violent or legally objectionable material, or material that may infringe upon any person’s personal or property rights. Such entries will be immediately disqualified and not allowed on the Call for Entries.

Entries that do not meet the above listed criterion will be disqualified. For any further questions, please send an email to:


Jury's Prize

  • #1 Prize €3,500
  • #2 Prize €2,300
  • #3 Prize €1,500