Unibail - la Maquinista Contest Ended

Start May 17, 2011 End June 20, 2011 21:59 UTC Deliberation Results August 2011
Start
May 17, 2011
End
June 20, 2011 21:59 UTC
Results
August 2011
Brief
"Let’s create a new experience in the food and entertainment level in “La Maquinista”, shopping mall in Barcelona, Spain."

CONTEXT

The mall …
“La Maquinista” is a regional mall, leader in its catchment area. It is composed of 3 shopping floors with more than 250 shops, including cinemas and restaurants.
It’s key factor of success: La Maquinista is the most avant-gardist mall, having an innovative design, unique brands in Spain, and offering a one-of-a-kind shopping experience to its clients.

Besides shopping and entertainment, “La Maquinista” stands out for his modernity and originality. Moreover, its outstanding customer service and its constant dynamism make people come back

Its customers …

Customers of all ages: families and teenagers are the core target. The average consumer is 32 and belongs to the middle class.

The mission …

Today, the owners of “La Maquinista” are charging you to redesign the top floor of the mall, where they want to create a unique catering and entertaining experience. This brand new concept would let room for well-being, events and venues, and any other suggestion you may come up with.

For now, and taking into account the features mentioned, this floor has been named "El Oasis". Thus, the mission is to make sure current and new customers live an unforgettable experience of discovery, pleasure, and well-being.

We are looking for new ideas to create this one-of-a-kind concept. thanks to your inputs, we would invent a place where anyone would dream to go to. We need you to make this project a reality!

The floor will be composed of 5 different areas:
- The restaurants: units rented to catering brands: fast food and more traditional restaurants, both offering high quality food.
- The terraces: restaurants’ outdoor area,
- The lounge: area dedicated to pleasure, relaxation and discovery,
- The show: area dedicated to events and venues where any concept, even ephemeral, can come to life, it must also be surprising and entertaining for customers,
- The garden: green, poetic and relaxing area.

BRIEF:

You are the chief designer of this new place: an entire floor composed of the previous 5 areas and for which you are welcome to suggest ephemeral or lasting concepts:

- Daily Animations,
- Spectacular Animations,
- Sensory Experiences,
- Services dedicated to entertainment, pleasure, well-being and discovery,
- New restaurants / concepts of leisure,
- Original Environment,
- Latest design furniture.
- Etc.

To summarize, you are welcome to suggest anything that would help create an unforgettable experience.

What is expected from your proposals:

1. You can focus on either one or several of these 5 areas. Any innovative, modern and high-quality idea is welcome.

Explain your idea / concept / experience by writing a short and explanatory paragraph in the "description" of your media / creation.

2. Think about the name that you would like to give to this new conceptual design floor (instead of "El Oasis"). You can even work on the logo if you feel like it!

You are allowed to submit drawings, photos / texts, videos, designs, PowerPoint presentations, and moodboards of your concept to reveal the full potential of your creativity.

FORMATS:

Text, PowerPoint presentations, drawings, designs, photomontage, illustrations, videos,…

INFORMATION:

Discover more about "La Maquinista" HERE

GUIDELINES:

- The title of your media/creation has to be written according to the following format: "MediaTitle- [NAME - FLOOR]

- Keep an HD version of your creation

PRIZES: win up to 2000 Euros

1st Prize: 1000 Euros
2nd Prize: 500 Euros
3rd Prize: 250 Euros
4th Prize: 150 Euros
5th Prize: 100 Euros


DATES:

From May 19, 2011, at 16:00., until June 20, 2011, at 23:59

Prizes

Jury's Prize

  • #1 Prize €1,000
  • #2 Prize €500
  • #3 Prize €250
  • #4 Prize €150
  • #5 Prize €100