Hyundai Veloster Contest Ended

Start May 09, 2011 End June 26, 2011 21:59 UTC Deliberation Results August 2011
May 09, 2011
June 26, 2011 21:59 UTC
August 2011

Hyundai_Brief Cleared_EN

19 May 06:40

We've cleared the brief for you. Check it out!

Challenge conventions, for the better!


As part of its commitment to creating New Thinking, New Possibilities for people and the planet, Hyundai is unveiling Veloster, a groundbreaking coupe that challenges all preconceived notions of what a coupe should be. With Veloster, you can expect the unexpected.

Your challenge:

Create a teaser to introduce the Veloster by showing how new thinking can challenge conventions for the better and how new possibilities can be created in life. It can be in the form of an ad showing how Veloster is challenging conventions with its groundbreaking technology. Or it could be an inspirational video showing how men have created new possibilities in life (e.g. they said man would never fly and now you can even enjoy bars and private cabins on board aircrafts...) and Veloster exemplifies challenging conventions, for the better.

How does Veloster challenge conventions?

Premiering at the 2011 Geneva Motor Show, Veloster is a groundbreaking new coupe that delivers innovation to the compact coupe segment and is guaranteed to challenge your expectations.

• Coupes only have two doors? Not anymore. Veloster is a perfect coupe with a unique 1+2 door configuration for easy rear-seat access.
• Coupes do not have back seats? No longer. The Veloster is a coupe that provides the benefit of a hatchback, having back seats with 2+1 doors.
• Coupes all look the same? Think again. Veloster has a sleek and distinctive design inspired by Hyundai’s ‘Fluidic Sculpture’ that is guaranteed to turn heads.
• You cannot have high fuel-efficiency with high performance? Wrong. Veloster features Hyundai’s new 1.6-litre direct-injection four-cylinder petrol engine mated to the company’s first dual-clutch transmission. The addition of Idle, Stop & Go (ISG) technology and an alternator management system to the powertrain helps the Veloster achieve CO2 emissions as low as 132 g/km, a best-in-class figure.
• Must driving always become tiresome after a while? Of course not. Veloster’s 7-inch LCD touch-screen display provides an attractive platform for Hyundai’s user-friendly vehicle navigation system, as well as allowing passengers to watch movies, via DIVX software, and connect to their camcorder or SONY PlayStation games console.

(Due to regional characteristics, the specification information above may not be applicable in some countries)


30 – 60 seconds video/animation or illustration


• Videos or animations must be 30 to 60 seconds in length.
• Your entry must include either a segment of the Veloster video or an image of the Veloster as provided in the reference materials.
• Videos and animations must end with the end frame provided. End frame can be downloaded here.
• Illustrations must include the Hyundai logo and the tagline “Expect the unexpected”.
• Your entry must be engaging and stimulate viewers’ interest.
• Do not feature political or religious themes.
• We want to see entries with high production quality.
• Only use images and music that are free of rights or your own creation.


- Video/Animation Category:

• 1st Prize: A new Veloster*

* A cash prize of USD 20,000 will be given in lieu of a Veloster if the first prize winner is not a resident of a country where Veloster is available.

- Illustration Category:

• 1st Prize: USD 2,000
• 2nd Prize: USD 1,000
• 3rd Prize – 5th prize: USD 500 each


Start Date:
9th May 2011

End Date:
26th June 2011 11:59 PM GMT+2



- Minimum 640x480
- Encoding: MPEG 4, H.264, XVID, Video Rate: 400 kb/s minimum
- Audio Rate: 64 kb/s
- Duration of your work should be 30-60 seconds
- If you are selected as a winner, you must supply the original working files in 720p and 1080p High Definition version, so make sure to keep an HD or uncompressed MOV version of your work.


- Required format: *.jpeg;*.jpg;*.gif;*.png;*.tif;*.tiff;*.bmp
- At least 300dpi
- If you are selected as a winner, you must supply the original hi-res working files


- No restrictions on the number of submissions per participant
- Entries must be original and exclusive to the participant, true and verifiable
- You MUST use music and images that are rights-free. It is your duty to ensure that all elements you use do not infringe any copyrights. Please include the following statement on your media description bloc once you have uploaded your work: “All elements used in part or in whole have rights cleared for usage in the ‘Challenge conventions, for the better!’ Call for Entries”
- eYeka Asia has the right to reject entries containing obscene, racist, unethical, dangerous, violent or legally objectionable material, or material that may infringe upon any person’s personal or property rights. Such entries will be immediately disqualified and not allowed on the Call for Entries.

Entries that do not meet the above listed criterion will be disqualified. For any further questions, please send an email to:


Jury's Prize Video

  • #1 Prize A new Veloster (€15,400)

Jury's Prize Design

  • #1 Prize €1,540
  • #2 Prize €770
  • #3 Prize €385
  • #4 Prize €385
  • #5 Prize €385