MILO® - Me & My MILO® Contest Ended

Start March 25, 2011 End May 04, 2011 23:59 UTC Deliberation Results July 2011
March 25, 2011
May 04, 2011 23:59 UTC
July 2011

Milo_FB add_EN

11 Apr 09:46

Me & My Milo Facebook page is currently not up yet, but it is mandatory to include the link in your entry.

Me & My MILO

MILO® is a brand that plays a big part in our lives . From the childhood days when we queued up for our cups of MILO® during school sports day to being the important healthy beverage that it is to us in our adulthood, MILO® continues to be relevant and a brand close to every generation.

Through a 30s video/animation* and a print ad**, we want you to share with us what MILO® means to you back in the days and how it plays a part in your life today.

Entries must be positive and upbeat. They must exude a feel-good factor! Most importantly, entries MUST include the following mandatory guidelines.


- Entries must focus on the functional benefit of MILO® being ENERGIZING/ HYDRATING/ RE-FUELING

- Entries must focus on the emotional bond of the brand with the consumer

- Videos/animations must end with the last frame to be downloaded here

- Print ads must include the Me & My MILO logo as well as the MILO® logo provided.

- Print ads must include the call-to-action “So what’s your story? Share it at and you win fabulous prizes!”

- If MILO® Green is to be used, please use Pantone 355C

- Video/animation must include a scene with someone drinking MILO®

- Entries must make MILO® look appealing. E.g. Splashing, swirling, steam coming out from the cup of MILO®. Anything that makes MILO® look delicious!

- Entries must focus on MILO® powdered beverage. It may also include canned/packet MILO products but should not include other product categories such as MILO® ice cream, chocolate, cereal or cereal bars.

- This campaign is strictly for Singapore market so please ensure entries will take Singapore context into consideration such as featuring Singapore MILO® tin can or use of Asians.

- (Optional) All material could also include the tagline “It’s marvelous what MILO can do for you” or “Energy within MILO®”.
- (Optional): You can download pictures of MILO® products here to be used in your entry.


* The video/animation will be used for MILO® TVC and/or viral videos to be aired in Singapore. Please ensure entries are of HD quality (Please refer to Entry Specifications)
** The print ad will be adapted for outdoor advertising in Singapore. Please ensure working files can be stretched to 1800mm (H) x 1200mm (W).

- Please refer to MILO® Brand Guidelines for more information

Lastly, a special prize will be awarded to the most inspirational MILO® story between you and MILO®! Feel free to tell us what’s the story behind your idea under the description.

Who the TVC is talking to?

Kids, teens, mothers with kids, adults and everyone who enjoys MILO


 - Grand Prize: SGD 9,000
- Runner Up: SGD 1,000 x 3 winners
- Most inspirational story: SGD 500 + 1 year supply of MILO®*

* Quantity will be decided by MILO®

What’s the medium?

30 sec video/animation (for TVC and/or viral videos) and a print ad (press/magazine/outdoor advertising)

Contest duration

Start Date: 29th March 2011

End Date: 4th May 2011 11:59 PM (GMT + 2)

Entry specification:

To upload on eYeka:
- Minimum 640x480 mov; *.avi; *.mpg; *.mpeg; *.flv; *.wmv; *.3gp; *.mp4; *.vob; *.avs; *.mts; *.m2ts

Winning entries will be used for TVC, Cinema ad and elevator TV. You must supply the working files in the following formats:-

Tape format: Digital Betacam
System: PAL
Standard: CCIR 625 lines/ 50 cycles
Vision: 0.7V
Sync: 0.3V
Audio: 0.VU (+4 DBM)
Audio Mode: Stereo
Colour: High Band
Video Aspect Ratio: 4:3

Cinema Ad
Format: SP Beta or Digi Beta (with audio) & DAT Tape

Elevator TV
Files can be either of the 4:
1) Quicktime DV, (*.mov), DV-PAL, 720x576px, 25fps
2) Microsoft DV, (*.avi), DV-PAL, 720x576px, 25fps
3) MPEG 2, (*.vob, mpg, m2v), MPEG2-PAL, 720x576px, 25fps, Sound in PCM codec
4) Quicktime H264 MPEG4, (*.mov, mp4), MPEG4-PAL, 720x576px, 25fps, Sound encode at least 128kbs Bitrate

- Required format: *.jpeg;*.jpg;*.gif;*.png;*.tif;*.tiff;*.bmp
- At least 300dpi
- If you are selected as a winner, you must supply the original hi-res working files in at least 1800mm (H) x 1200mm (W)

Do’s & Don’ts

- If you’re using text/subtitles in your work, it must be in English
- No restrictions on the number of submissions per participant
- Entries must be original and exclusive to the participant, true and verifiable
- You MUST use music, talent and images that are rights-free. It is your duty to ensure that all elements you use do not infringe any copyrights. Please include the following statement on your media description bloc once you have uploaded your work: “All elements used in part or in whole have rights cleared for usage in the Me & My Milo Call for Entries”
- eYeka Asia has the right to reject entries containing obscene, racist, unethical, dangerous, violent or legally objectionable material, or material that may infringe upon any person’s personal or property rights. Such entries will be immediately disqualified and not allowed on the Call for Entries.

Entries that do not meet the above listed criterion will be disqualified. For any further questions, please send an email to:


Jury's Prize

  • #1 Prize 9,000 SGD (€5,700)
  • #2 Prize 1,000 SGD (€630)
  • #3 Prize 1,000 SGD (€630)
  • #4 Prize 1,000 SGD (€630)