Gum Concept 2 Contest Ended

Discover the results of the Gum Concept 2 contest


Challenge

Resume of the contest

Here is a new concept for a chewing gum, with holes filled with different flavors, textures and colors for a complex and sophisticated chewing experience.

The gum comes in two very different styles: one is for maximum pleasure and comes in fun fruit flavors. The other is for breath freshness and has a minty flavor.

What flavors, sensations and moods would you like to experience chewing these gums?

How would you describe the way each gum looks, the texture, and flavor experience?
What does each gum do for you? Does it save your date or interview? Does it change your day somehow?
What reasons would you give your friends to try these gums?
What name would you call each of these gums? What packaging art would catch your eye?
What is each gum’s personality?

Read the full brief

14 Winners 27 Contributors 47 Media Accepted 16 Countries 5 Languages

Jury's Prize Winners

Selection by the brand

asd11
asd11 #1 Prize
asd11 10 Creative Score
  • Graphic Design
United States

#1 Prize of €800 for Gum Concept 2: Try Lemon Strawberry Party

harringman
harringman #2 Prize
harringman 1,040 Creative Score
  • Graphic Design
  • Animation
U.K.

#2 Prize of €800 for MOJO - Spearmint

limonade
limonade #3 Prize
limonade 28,050 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
France

#3 Prize of €400 for Smoothie Bar

imbapilipinas
imbapilipinas #4 Prize
imbapilipinas 42,810 Creative Score
  • Graphic Design
  • Video
  • Creative Writing
Philippines

#4 Prize of €400 for Gum Chill

tutticoeur
tutticoeur #5 Prize
tutticoeur 980 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
France

#5 Prize of €80 for SPLASHGUM

tutticoeur
tutticoeur #6 Prize
tutticoeur 980 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
France

#6 Prize of €80 for BREATHCONTROL

Asdaria
Asdaria #7 Prize
Asdaria 1,540 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Russia

#7 Prize of €80 for Gums

tutticoeur
tutticoeur #8 Prize
tutticoeur 980 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
France

#8 Prize of €80 for DYNAMINT

emmab1993
emmab1993 #9 Prize
emmab1993 210 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
U.K.

#9 Prize of €80 for New BLAST gum design.

asd11
asd11 #10 Prize
asd11 10 Creative Score
  • Graphic Design
United States

#10 Prize of €80 for Gum Concept 2: Try Icy Cherry Blast

imbapilipinas
imbapilipinas #11 Prize
imbapilipinas 42,810 Creative Score
  • Graphic Design
  • Video
  • Creative Writing
Philippines

#11 Prize of €80 for Gum Bliss

Zore
Zore #12 Prize
Zore 4,590 Creative Score
  • Graphic Design
  • Video
  • Label & Package Design
Spain

#12 Prize of €80 for GUM CONCEPT Silvestris Freshness

PCL2011_eyk1
PCL2011_eyk1 #13 Prize
PCL2011_eyk1 0 Creative Score
  • Graphic Design
China

#13 Prize of €80 for ABOUT GUM

Chica
Chica #14 Prize
Chica 0 Creative Score
  • Video
Canada

#14 Prize of €80 for gum_klash

Gum Concept 2 community

Meet all the creative contributors for the contest

27 Contributors