Discover the results of the Gum Concept 2 contest
Challenge
Resume of the contest
Here is a new concept for a chewing gum, with holes filled with different flavors, textures and colors for a complex and sophisticated chewing experience.
The gum comes in two very different styles: one is for maximum pleasure and comes in fun fruit flavors. The other is for breath freshness and has a minty flavor.
What flavors, sensations and moods would you like to experience chewing these gums?
How would you describe the way each gum looks, the texture, and flavor experience?
What does each gum do for you? Does it save your date or interview? Does it change your day somehow?
What reasons would you give your friends to try these gums?
What name would you call each of these gums? What packaging art would catch your eye?
What is each gum’s personality?
Jury's Prize Winners
Selection by the brand
asd11 #1 Prize
#1 Prize of €800 for Gum Concept 2: Try Lemon Strawberry Party
harringman #2 Prize
#2 Prize of €800 for MOJO - Spearmint
limonade #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
#3 Prize of €400 for Smoothie Bar
imbapilipinas #4 Prize
#4 Prize of €400 for Gum Chill
tutticoeur #5 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#5 Prize of €80 for SPLASHGUM
tutticoeur #6 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#6 Prize of €80 for BREATHCONTROL
Asdaria #7 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#7 Prize of €80 for Gums
tutticoeur #8 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#8 Prize of €80 for DYNAMINT
emmab1993 #9 Prize
- Graphic Design
- Video
- Illustration
- Creative Writing
- Label & Package Design
- Photography
#9 Prize of €80 for New BLAST gum design.
asd11 #10 Prize
#10 Prize of €80 for Gum Concept 2: Try Icy Cherry Blast
imbapilipinas #11 Prize
#11 Prize of €80 for Gum Bliss
Zore #12 Prize
#12 Prize of €80 for GUM CONCEPT Silvestris Freshness
PCL2011_eyk1 #13 Prize
#13 Prize of €80 for ABOUT GUM
Chica #14 Prize
#14 Prize of €80 for gum_klash