Discover the results of the Gum Concept 2 contest
Challenge
Resume of the contest
Here is a new concept for a chewing gum, with holes filled with different flavors, textures and colors for a complex and sophisticated chewing experience.
The gum comes in two very different styles: one is for maximum pleasure and comes in fun fruit flavors. The other is for breath freshness and has a minty flavor.
What flavors, sensations and moods would you like to experience chewing these gums?
How would you describe the way each gum looks, the texture, and flavor experience?
What does each gum do for you? Does it save your date or interview? Does it change your day somehow?
What reasons would you give your friends to try these gums?
What name would you call each of these gums? What packaging art would catch your eye?
What is each gum’s personality?
Jury's Prize Winners
Selection by the brand
asd11 #1 Prize
#1 Prize of €800
harringman #2 Prize
#2 Prize of €800
limonade #3 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
#3 Prize of €400
imbapilipinas #4 Prize
#4 Prize of €400
tutticoeur #5 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#5 Prize of €80
tutticoeur #6 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#6 Prize of €80
Asdaria #7 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#7 Prize of €80
tutticoeur #8 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#8 Prize of €80
emmab1993 #9 Prize
- Graphic Design
- Video
- Illustration
- Creative Writing
- Label & Package Design
- Photography
#9 Prize of €80
asd11 #10 Prize
#10 Prize of €80
imbapilipinas #11 Prize
#11 Prize of €80
Zore #12 Prize
#12 Prize of €80
PCL2011_eyk1 #13 Prize
#13 Prize of €80
Chica #14 Prize
#14 Prize of €80