Paddy Power Contest Ended

Start March 04, 2011 End April 14, 2011 21:59 UTC Deliberation Results May 2011
Start
March 04, 2011
End
April 14, 2011 21:59 UTC
Results
June 2011
News

CFE extended

25 Mar 18:22

THE CONTEST IS EXTENDED until April 14th, time: 11.59pm (Paris Time, GMT+1)

New link playlist Channel PP

21 Mar 17:25

See the Channel playlist with the participating entries and vote now !

Paddy Power News02 EN

04 Mar 15:22

All the videos that meet the brief will be uploaded automatically on the Paddy
Power YouTube channel : http://www.youtube.com/paddypowervideo

Paddy Power News EN

04 Mar 15:21

http://www.paddypower.com/bet

Brief
Create your own ad for paddypower.com

CONTEXT

paddypower.com is the largest bookmaker (sports betting) in Ireland, and the third largest online bookie in the UK.

Last year, Paddy Power was the first bookmaker to launch an iPhone and iPad application – being at the forefront of innovation in mobile betting is a new brand message they seek to communicate. Traditionally the brand has been centred around three core principles – being fun, fair and friendly. In all communication and advertising Paddy Power aims to entertain and engage.

The latest Paddy Power TV campaign has just launched. In each of these ads a really pretentious scene of models pawing a smartphone – similar to what a mobile phone network might do in their advertising – is interrupted by “the Paddy Power guy” who grabs the phone and points out that it’s a mobile phone, for betting on with Paddy Power.

Now we want you to get out your cameras and show us what you can do!

BRIEF

Create a 30-60 second video or animation based on the existing campaign – a pretentious or clichéd scene interrupted by a person suggesting using Paddy Power on a smart phone or iPhone.
You can imagine any type of scene you like, or any off beat scenario, background, idea, situation that would be encapsulate the same tone as the ads. Be sure to be impactful, funny, and viral (makes you want to share the creation with your friends) so that you stand out from the crowd!

GUIDELINES

Have a look at the ads for inspiration (available on the summary page’s player)
If you’re using text/subtitles in your work, it must be in English
Use the 4 second logo board and voice over provided (to insert at the end of your creation) : download it HERE
You MUST use music and images that are commercial use & copyright-free.
Paddy Power is a fun brand, but they do have responsibilities when it comes to TV advertising.
- Some basic rules apply.
- Nobody in the ads below 21 years old.
- Nobody who looks ‘vulnerable’.
- No references to compulsive gambling behavior.

Extra brownie points if you add a reprise at the end (an extra gag after the 4 second logo board)
The ideal video will appeal to 21-35 year-old male sports fans that live in the UK.

What’s the medium?
30-60 second video or animation
16:9 widescreen PAL (MOV, MPG, WMV)


Entry Specification
Winner of the best video/animation entry must supply the original working files in 720p and 1080p High Definition version, so make sure to keep a HD or uncompressed MOV version of your work.

PRIZES

Total prize fund £10,000 + fame

Jury’s prizes: Overall winner selected by PP judging panel

- 1st prize: £3,000 + video aired on Sky Sports (No.1 Sports Channel in the UK)
Subject to Paddy Power’s approval and video adhering to broadcast guidelines.

- 2nd prize: £1,000

- Runners-up: £500 x 2

- Early bird prizes: £500 x 2
These are early bird prizes, awarded to the best videos entered during two periods in March:
- £500 for the best video entered between 4th March, 4:00 PM (London time) & 18th March, 11:00 AM (London time)
- £500 for the best video entered between 18th March, 11:01 AM (London time) 25th March, 11:00 AM (London time)

All the videos that meet the brief will be uploaded automatically on the Paddy Power YouTube channel: http://www.youtube.com/paddypowervideo

- Most viewed on Eyeka* and on the Paddy Power youtube channel:
1st = £1000
2nd = £500
3rd & 4th = £250 x 2

* Get more views by sharing your video on Facebook. In order to do that, use the Facebook share tool available on your single media page on Eyeka.

- Most liked videos on Eyeka and on the Paddy Power youtube channel:
1st = £1000
2nd = £500
3rd & 4th = £250 x 2

TIMING FOR UPLOAD

Start Date: 4th March 2011, 4:00 PM (London time) End Date: 14th April 2011 @ 11:00 PM (London time)

TIMING FOR VOTES AND VIEWS
Start Date: 4th March 2011, 4:00 PM (London time) End Date: May 12th, 2011 @ 4:00 PM (London time)

INFRINGEMENT NOTICE

All elements you use do not infringe any copyrights or other intellectual property rights.
Please include the following statement on your media description bloc once you have uploaded your work: “All elements used in part or in whole have rights cleared for usage in the Paddy Power Call for Entries

Prizes

Public Prize

  • #1 Prize (2000£) (€2,400)
  • #2 Prize (500£) (€600)
  • #3 Prize (500£) (€600)
  • #4 Prize (500£) (€600)
  • #5 Prize (250£) (€300)
  • #6 Prize (250£) (€300)

Jury's Prize

  • #1 Prize (3000£) (€3,600)
  • #2 Prize (1000£) (€1,200)
  • #3 Prize (500£) (€600)
  • #4 Prize (500£) (€600)

Early Bird Prize

  • #1 Prize (500£) (€600)
  • #2 Prize (500£) (€600)