Coca-Cola - Energizing Refreshment Contest Ended

Interpreting Coca-Cola as an Energizing Refreshment

Start November 16, 2010 End March 28, 2011 16:03 UTC Deliberation Results May 2011
Start
November 16, 2010
End
March 28, 2011 16:03 UTC
Results
May 2011
Brief

Context

Coca-Cola, the iconic brand is inviting you to be a part of its celebration as the energizing refreshment.

Creative Challenge

Now Coca-Cola empowers you to unleash your creativity by showing us how you can interpret Coca-Cola as an energizing refreshment in whatever style or format you like.

It can be in the form of a video/animation, design/illustration, or photo!

Winning works will be nominated for Cannes Lions 2011!

Prizes

Jury's Prize Video

  • #1 Prize 30,000 USD (€24,000)

Jury's Prize Photo

  • #1 Prize 15,000 USD (€12,000)

Jury's Prize Design

  • #1 Prize 10,000 USD (€8,000)
  • #2 Prize 5,000 USD (€4,000)
  • #3 Prize 5,000 USD (€4,000)

Format

● 30 – 60 sec Video/Animation
● Design/Illustration
● Photography

Winning Criteria

Your work must be able to express these 3 essences:
Energy, Forward Momentum, Positive

1. It must communicate and evoke a feeling of ENERGY (the power/ the liquid), which is Coca-Cola’s functional benefit.

2. It must evoke a feeling of FORWARD MOMENTUM, which is the emotional benefit and role of Coca-Cola.

3. It must be POSITIVE which is the tonality/personality of Coca-Cola.

4. For video/animation, music is mandatory to communicate ENERGY.
Winning works will be nominated for Cannes Lions 2011!

Guidelines

Unleash your creativity, your work can take many forms: video, animation, illustration or photo!