Naandi Contest Ended

Start June 20, 2011 End July 04, 2011 23:59 UTC Deliberation Results August 2011
June 20, 2011
July 04, 2011 23:59 UTC
August 2011


29 Jun 04:23

Aside from cash, First Prize winner will also get the book "Creating a World without Poverty", written by nobel peace laureate Prof. Yunus, and personally signed by him.

Do your part to make safe drinking water a reality for all

Each year, 750,000 Indians, including 500,000 children under five, die from the most prevalent waterborne disease. This means a kid is dead every minute in rural India. Why? Because they do not have access to a consistent source of clean drinking water.

In order to create a better quality of life for those people living in India’s rural communities, an organization has been set up to provide inclusive access to affordable safe drinking water throughout India. This organization engages communities through a sustainable and professional approach that will deliver safe drinking water to the people who need it most.

What does this organization hope to achieve: Making safe drinking water a reality for all.

Your Challenge: Tell us how should this water service be named...and why. The name must come with a tagline (which will be translated to Hindi).

It is important that the tagline be able to communicate the brand values to the rural Indians.


1. The name and tagline should communicate one or all of the following brand values:-

i. Uniqueness of the organization:

- 5-Step Process: A comprehensive 5-step filtration process which guarantees 100% safe drinking water.
- Service Mindset: Water experts with service mindset to deliver safe drinking water 365 days a year.
- Commitment to Community: Long term commitment to provide solutions to the problems of the communities we work in.

ii. Functional Benefit: Stronger through safe drinking water so that your family can work, study and play.

iii. Emotional Benefit: Stronger/Resistant to live daily life better and progress in life.

2. The name has to be in English but it must be easy to pronounce by rural Indian consumers.

3. It should resonate the brand personality of being active, modern, supportive, caring and an expert.

4. Hindi tagline is preferred. But you can also submit the tagline in English.


1st Prize: USD 1,000
2nd Prize: USD 500

Winners will be credited whenever mentioned in case studies.

What’s the medium?

Proposed brand name and tagline in JPG format. Simply type in your proposed brand name with tagline and the reason why you choose it, and save it as JPG file.

Contest Duration:

Start Date : 21st June 2011
End Date : 5th July 2011 – 11:59 PM (GMT+1)

Entry Specification:

- Required format: *.jpeg; *.jpg
- At least 72dpi

Do’s & Don’ts:

- No restrictions on the number of submissions per participant
- Entries must be original and exclusive to the participant, true and verifiable
- Ensure all elements used in your entry are rights-free. It is your duty to ensure that all elements you use do not infringe any copyrights. Please include the following statement on your media description bloc once you have uploaded your work: “All elements used in part or in whole have rights cleared for usage in the Naandi Call for Entries”
- eYeka Asia has the right to reject entries containing obscene, racist, unethical, dangerous, violent or legally objectionable material, or material that may infringe upon any person’s personal or property rights. Such entries will be immediately disqualified and not allowed on the Call for Entries.
- Entries that do not meet the above listed criterion will be disqualified. For any further questions, please send an email to:


Jury's Prize

  • #1 Prize €750
  • #2 Prize €400