Discover the results of the Perfect Fit Cat Health Product Innovation contest
Challenge
Resume of the contest
Create new cat food ideas to make Perfect Fit the #1 Health Expert for Cats!
Your mission is to show us what the future of Perfect Fit cat food looks like; a product that makes it the # brand for health expertise, whilst increasing the closeness felt between cat parents and their cats!
Your idea should be presented by a visual of the food product in its packaging, accompanied by a structured description of the product benefits and differentiating features. The packaging should be clear at first glance, easy to understand and credible. Look at the Perfect Fit style guide which is part of the briefing pack for guidance on colour schemes, logos etc.
Jury's Prize Winners
Selection by Perfect Fit

millertim #1 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#1 Prize of €1,000 for weight control
Thank you for your participation in this contest. Your contribution has been appreciated!

millertim #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €750 for PERFECT SLEEP
Thank you for your participation in this contest. Your contribution has been appreciated!

frida_walstrom #3 Prize
- Graphic Design
- Video
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#3 Prize of €500 for PRO Mental health
Thank you for your participation in this contest. Your contribution has been appreciated!
Community's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 mhfrois 1,488,430 Creative Score
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Rank 2 thomasgrimer 1,052,050 Creative Score
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Rank 3 millertim 545,170 Creative Score
Top in Originality
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Rank 1 mhfrois 1,488,430 Creative Score
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Rank 2 thomasgrimer 1,052,050 Creative Score
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Rank 3 millertim 545,170 Creative Score
Top in Story-telling
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Rank 1 mhfrois 1,488,430 Creative Score
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Rank 2 thomasgrimer 1,052,050 Creative Score
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Rank 3 shobz 285,700 Creative Score