Invent your ideal anti-perspirant deodorant underarm spray that you’ve never seen before!
In the US market, most adults use either an antiperspirant which provides underarm sweat and odor protection, or a deodorant which provides underarm odor protection (only). Collectively, the majority of these products come in a dry stick, clear gels or a roll-on. A lesser known or less popular segment is available in the spray format.
Today, our sponsor wants to change this perception and to offer a totally new and innovative deodorant and antiperspirant spray product. That’s why they would like you to start from an almost blank page to re-imagine almost everything about an underarm sweat & odor protection SPRAY. Can you help?
Format: Presentation - visual + answers
This contest is subject to specific confidentiality terms. Your submissions and the details of this contest (including this brief and all the client’s materials available on this page) can’t be disclosed or used outside the contest. Please see the Non-Disclosure Agreement (NDA) available in the Appendix to the Rules for further details.