Reinvent Président Butter for Breakfast Contest Ended

Discover the results of the Reinvent Président Butter for Breakfast contest


Challenge

Resume of the contest

Reinvent Butter to cater to changing French breakfast routines that consume less and less butter at breakfast.

Invent a new Président breakfast butter that give French people a reason to start eating butter again at breakfast, whether they have breakfast at home, on-the-go or at the office.

Easy Submission Form – visual + answers

Read the full brief

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Président Lactalis

Thank you everyone!

Jury's Prize Winners

Selection by Président

Milya
Milya #1 Prize
Milya 56,350 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
France

#1 Prize of €3,000 for DS96207_for_C11797

Thanks for your idea! The details, the composition, the skills and the development of the idea is truly appreciated. The form of your concept is particularly new and attractive, which makes it a great concept.

Président
stefegret
stefegret #2 Prize
stefegret 81,660 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Belgium

#2 Prize of €1,000 for DS96132_for_C11797

Thank you for this idea! The word "mousseline" is very inspiring, the texture is unusual and different from whipped cream. It's a great concept, that opens a new range of possibilities!

Président
conceptionredaction
conceptionredaction #3 Prize
conceptionredaction 321,690 Creative Score
  • Creative Writing
  • Script Writing
Australia

#3 Prize of €500 for DS96057_for_C11797

Thanks for your idea! Your idea evokes a lot greediness which is really great. The quality of your visual is very appreciated, and the whirl on the top is a very inspiring element.

Président

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Rewards

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6 Rewards

  • donang
  • pnstef
  • eloralandwerlin
  • nsillustration
  • marloxx_9
  • tcordell

Reinvent Président Butter for Breakfast community

Meet all the creative contributors for the contest

63 Contributors