Reinvent Président Butter for Breakfast Contest Ended

Discover the results of the Reinvent Président Butter for Breakfast contest


Resume of the contest

Reinvent Butter to cater to changing French breakfast routines that consume less and less butter at breakfast.

Invent a new Président breakfast butter that give French people a reason to start eating butter again at breakfast, whether they have breakfast at home, on-the-go or at the office.

Easy Submission Form – visual + answers

Read the full brief


Président Lactalis

Thank you everyone!

Jury's Prize Winners

Selection by Président

Milya #1 Prize
Milya 66,460 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design

#1 Prize of €3,000 for DS96207_for_C11797

Thanks for your idea! The details, the composition, the skills and the development of the idea is truly appreciated. The form of your concept is particularly new and attractive, which makes it a great concept.

stefegret #2 Prize
stefegret 83,680 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography

#2 Prize of €1,000 for DS96132_for_C11797

Thank you for this idea! The word "mousseline" is very inspiring, the texture is unusual and different from whipped cream. It's a great concept, that opens a new range of possibilities!

conceptionredaction #3 Prize
conceptionredaction 393,800 Creative Score
  • Creative Writing
  • Script Writing

#3 Prize of €500 for DS96057_for_C11797

Thanks for your idea! Your idea evokes a lot greediness which is really great. The quality of your visual is very appreciated, and the whirl on the top is a very inspiring element.


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling


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6 Rewards

  • donang
  • pnstef
  • eloralandwerlin
  • nsillustration
  • marloxx_9
  • tcordell

Reinvent Président Butter for Breakfast community

Meet all the creative contributors for the contest

63 Contributors