MUST HAVE Mascara Concepts Contest Ended
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Discover the results of the MUST HAVE Mascara Concepts contest


Challenge

Resume of the contest

Delight beauty enthusiasts with an arresting new Mascara concept!

Create a new MUST HAVE mascara concept to truly inspire beauty enthusiasts

Your presentation should have a key visual, product name, tagline, features & benefits description and clearly state how it is better than current classic mascara products.

Read the full brief

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Milani Milani

Thank you all for your participation, the team very impressed by all of the ideas!

Jury's Prize Winners

Selection by Milani

conceptionredaction
conceptionredaction #1 Prize
conceptionredaction 315,650 Creative Score
  • Creative Writing
  • Script Writing
Australia

#1 Prize of €1,000 for DS93092_for_C11777

Great idea to tap into natural/plant-based trends and very much like the tone of voice you are using in the concept

Milani
aventicum
aventicum #2 Prize
aventicum 541,660 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Switzerland

#2 Prize of €750 for DS92967_for_C11777

Beautiful visual inspiration and very unique idea to have an impactful mascara look

Milani
mmselivanova
mmselivanova #3 Prize
mmselivanova 105,030 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
Germany

#3 Prize of €500 for DS93577_for_C11777

Great idea to tap into the personalization trend and like the visual inspiration you are using

Milani

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Rewards

Learn more

5 Rewards

  • vanshikas21srcasw
  • eloralandwerlin
  • MilanPetrovic
  • hollymdesign
  • pitifubambam

MUST HAVE Mascara Concepts community

Meet all the creative contributors for the contest

44 Contributors