Convince modern Aussie men to choose the only real & strong iced coffee – Ice Break® with a distinctive new Communication/Big Idea and memorable storyboard.
What do you think about when it comes to Australia?
Often, the first thought is about the tough and extreme conditions of the Outback, with hard working farmers, tradesmen and even the image of the iconic Crocodile Hunter. But these are outdated stereotypes and not representative of the modern and hardworking Australian man. When it comes to coffee, they are even more savvy about their choices, seeking out a strong caffeine hit and strong coffee flavor to make it through the day.
That’s why Ice Break has strong credentials in the Australian Ice coffee market! The brand values authenticity and delivers Real and Strong coffee. The brand provides a genuinely super strong, tasty and authentic coffee. Drinking Ice Break makes other iced coffee brands/products seem weak and wasteful!
Help Ice Break to develop a distinctive Communication/Big Idea anchored in “Real & Strong” through a story board for a potential 15 sec TV commercial. The brand needs your help to communicate more with young and active Australian men and convince them to drink the only real & strong ice coffee! Are you in?
Format: Easy Submission Form – 3 pages: KV + tagline, story board, answersEASY SUBMISSION form is active for this contest. Learn more