Results | REAL & STRONG ice coffee communication/Big Idea – Convince modern Aussie men to choose the only real & strong iced coffee – Ice Break® with a distinctive new Communication/Big Idea and memorable storyboard. - eÿeka

Discover the results of the REAL & STRONG ice coffee communication/Big Idea contest

Challenge

Resume of the contest

Convince modern Aussie men to choose the only real & strong iced coffee – Ice Break® with a distinctive new Communication/Big Idea and memorable storyboard.

Convince modern Aussie men to choose the only real & strong iced coffee – Ice Break® with a distinctive new communication/Big Idea and memorable storyboard

Easy Submission Form – 3 pages: Key Visual + tagline, story board, answers

Read the full brief

3 Winners 3 Rewards 6 Community's Favorites 43 Contributors 69 Media Accepted 27 Countries 9 Languages

002e1ff165164ff28011a1a28d6b1eb6

Ice Break Parmalat

Thank you for all your wonderful, creative entries into our contest. There were an incredible amount of amazing TV ideas and executions which made the process of selecting the winners a challenging exercise. We look forward to reaching out to this incredible group of talented creatives in the future.

Jury's Prize Winners

Selection by Ice Break

carlos_takemoto #1 Prize

carlos_takemoto 243,700 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design

Brazil

#1 Prize of €2,500

Loved the contrast and distinctiveness of a fantasy world vs the real authentic world

jamesdesign #2 Prize

jamesdesign 1,804,100 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

U.K.

#2 Prize of €1,250

A clever illustration of showcasing the strength of Ice Break through the lens of the animals kingdoms pillars of strength

Vincentwollenburger #3 Prize

Vincentwollenburger 46,070 Creative Score

Graphic Design
Creative Writing
Script Writing

France

#3 Prize of €750

Clever use of the Ice Break branding in this execution, with the ability to springboard multiple executions

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Rank 1 taniavieira4962 167,890 Creative Score
Rank 2 msalomon 1,565,310 Creative Score
Rank 3 jamesdesign 1,804,100 Creative Score

Top in Originality

Rank 1 msalomon 1,565,310 Creative Score
Rank 2 taniavieira4962 167,890 Creative Score
Rank 3 Samira-Rafi 2,084,000 Creative Score

Top in Story-telling

Rank 1 Samira-Rafi 2,084,000 Creative Score
Rank 2 ma-create 980,440 Creative Score
Rank 3 msalomon 1,565,310 Creative Score

Rewards

3 Rewards

REAL & STRONG ice coffee communication/Big Idea community

Meet all the creative contributors for the contest

43 Contributors