REAL & STRONG ice coffee communication/Big Idea Contest Ended

Discover the results of the REAL & STRONG ice coffee communication/Big Idea contest


Challenge

Resume of the contest

Convince modern Aussie men to choose the only real & strong iced coffee – Ice Break® with a distinctive new Communication/Big Idea and memorable storyboard.

Convince modern Aussie men to choose the only real & strong iced coffee – Ice Break® with a distinctive new communication/Big Idea and memorable storyboard

Easy Submission Form – 3 pages: Key Visual + tagline, story board, answers

Read the full brief

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Ice Break Parmalat

Thank you for all your wonderful, creative entries into our contest. There were an incredible amount of amazing TV ideas and executions which made the process of selecting the winners a challenging exercise.  We look forward to reaching out to this incredible group of talented creatives in the future.

Jury's Prize Winners

Selection by Ice Break

carlos_takemoto
carlos_takemoto #1 Prize
carlos_takemoto 204,170 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Brazil

#1 Prize of €2,500

Loved the contrast and distinctiveness of a fantasy world vs the real authentic world

Ice Break
jamesdesign
jamesdesign #2 Prize
jamesdesign 1,761,800 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
U.K.

#2 Prize of €1,250

A clever illustration of showcasing the strength of Ice Break through the lens of the animals kingdoms pillars of strength

Ice Break
Vincentwollenburger
Vincentwollenburger #3 Prize
Vincentwollenburger 52,630 Creative Score
  • Graphic Design
  • Creative Writing
  • Script Writing
France

#3 Prize of €750

Clever use of the Ice Break branding in this execution, with the ability to springboard multiple executions

Ice Break

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Rewards

Learn more

3 Rewards

  • karinasargsyan
  • workingprog
  • benci_vidanes

REAL & STRONG ice coffee communication/Big Idea community

Meet all the creative contributors for the contest

43 Contributors