Discover the results of the REAL & STRONG ice coffee communication/Big Idea contest
Challenge
Resume of the contest
Convince modern Aussie men to choose the only real & strong iced coffee – Ice Break® with a distinctive new Communication/Big Idea and memorable storyboard.
Convince modern Aussie men to choose the only real & strong iced coffee – Ice Break® with a distinctive new communication/Big Idea and memorable storyboard
Easy Submission Form – 3 pages: Key Visual + tagline, story board, answers

Ice Break Parmalat
Thank you for all your wonderful, creative entries into our contest. There were an incredible amount of amazing TV ideas and executions which made the process of selecting the winners a challenging exercise. We look forward to reaching out to this incredible group of talented creatives in the future.
Jury's Prize Winners
Selection by Ice Break

carlos_takemoto #1 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
#1 Prize of €2,500
Loved the contrast and distinctiveness of a fantasy world vs the real authentic world
Ice Break
jamesdesign #2 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €1,250
A clever illustration of showcasing the strength of Ice Break through the lens of the animals kingdoms pillars of strength
Ice Break
Vincentwollenburger #3 Prize
#3 Prize of €750
Clever use of the Ice Break branding in this execution, with the ability to springboard multiple executions
Ice BreakCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 taniavieira4962 85,740 Creative Score
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Rank 2 msalomon 872,500 Creative Score
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Rank 3 jamesdesign 690,940 Creative Score
Top in Originality
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Rank 1 msalomon 872,500 Creative Score
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Rank 2 taniavieira4962 85,740 Creative Score
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Rank 3 Samira-Rafi 364,480 Creative Score
Top in Story-telling
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Rank 1 Samira-Rafi 364,480 Creative Score
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Rank 2 ma-create 99,800 Creative Score
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Rank 3 msalomon 872,500 Creative Score