A new value menu for McDonald’s US. Contest Ended

Discover the results of the A new value menu for McDonald’s US. contest


Resume of the contest

Invent the next McDonald’s value menu!

Invent the next McDonald’s value menu!

Easy Submission Form: visual + answers

Read the full brief


McDonald's Mcdonalds

Thank you so much everyone who participated. Your input was highly valuable and really insightful, interesting, and unique. The approaches you all came up with to solve for the challenge were thoughtful and well articulated. All of your hard work is much appreciated. Thank you so much.

Jury's Prize Winners

Selection by McDonald's

ma-create #1 Prize
ma-create 882,950 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing

#1 Prize of €1,250 for DS47217_for_C11542

Our client really liked the uniqueness of of the more you order the more you save. It will really help them think about driving incrementality and promote people to order more from the Value Menu to make a complete meal and feel valued and rewarded.

Voine #2 Prize
Voine 43,640 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing

#2 Prize of €900 for DS47047_for_C11542

Flipping the narrative with beloved McDonald's fries being the hero. It was also unique how upon buying a fry you "unlocked" special savings and encouraged people to make a meal or combo in a way no other fast food restaurants are doing right now.

conceptionredaction #3 Prize
conceptionredaction 157,220 Creative Score
  • Creative Writing
  • Script Writing

#3 Prize of €600 for DS45574_for_C11542

The idea of unlocking savings. So by ordering a meal you unlock special pricing on an assortment of other items. The client quite liked the idea of "unlocking savings" to represent value in a new way.


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2 Rewards

  • Cloverse
  • kashkasiri

A new value menu for McDonald’s US. community

Meet all the creative contributors for the contest

30 Contributors